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- Tasks: Lead digital marketing strategies and optimise campaigns for customer acquisition and retention.
- Company: Join Joseph Joseph, a global brand transforming everyday life with thoughtful design.
- Benefits: Enjoy competitive salary, hybrid working, wellness support, and professional development opportunities.
- Why this job: Be a hands-on leader driving D2C growth in a dynamic and innovative environment.
- Qualifications: Experience in digital marketing and CRM, with strong analytical and communication skills.
- Other info: Collaborative team culture with excellent career advancement potential.
The predicted salary is between 43200 - 72000 £ per year.
At Joseph Joseph, we exceed expectations through thoughtful design that shapes everyday life. Headquartered in London, we are a globally-present brand with a network in more than 100 countries and extensive retail partnerships, both through big department stores, niche marketplaces, and a growing e-commerce presence. D2C is a strategic priority for the business and we’re looking for an experienced and passionate Head of Digital Marketing & CRM to join our team. Reporting to the Ecommerce Director, you’ll develop a digital brand and performance-marketing strategy that fuels new-customer acquisition across our major regions (UK, US, Europe & Australia).
You’ll lead a small group of digital/CRM marketers and partner agencies to own the full marketing mix, working closely with the eCommerce and creative teams. It’s a great chance for a hands-on leader to scale our D2C business.
What you will be doing:
- Develop, with the eCommerce Director, a clear new-customer acquisition strategy.
- Oversee the optimisation of campaigns and the channel strategy across SEO, SEM, Social, email, website, paid-digital, and other relevant channels.
- Own our customer retention programme, driving strategies that reduce churn and increase CLTV.
- Collaborate with the digital-design team to build effective assets and continuously iterate.
- Manage the digital-marketing budget and deliver ROAS/CPA to agreed targets.
- Run an experimentation agenda to improve optimisation and ROI by channel.
- Set up and manage third-party agency relationships (Media, SEO, affiliate, ESP).
- Analyse and report performance on a weekly, monthly, and quarterly basis.
- Lead, inspire, and manage a digital & CRM team of two.
What we need from you:
- Demonstrated experience in digital marketing and CRM in a direct-to-consumer (D2C) environment.
- Strong analytical skill set, able to translate data into actionable insights.
- A strategic mindset balanced with a hands-on, results-driven approach.
- Proven ability to build robust networks, plus stellar communication and presentation skills.
- Collaborative, confident, and personable team player.
- UK and international experience welcomed but not essential.
What you will get from us:
- Competitive salary and holiday allowance.
- Company-performance-related bonus.
- Hybrid working – 3 days in office and 2 days from home with flexible start/finish times.
- External private employee wellbeing support.
- Access to Perk Box.
- Training and development programme.
- Season-ticket travel loan.
- Cycle-to-work scheme.
- Parental leave support.
- Holiday trading (buy/sell) and extra days for long service.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail and Wholesale
Location: London, England, United Kingdom.
Head of Digital Marketing & CRM in London employer: Joseph Joseph Ltd
Contact Detail:
Joseph Joseph Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing & CRM in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in D2C marketing strategies. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Digital Marketing & CRM in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing & CRM role. Highlight your experience in D2C environments and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and CRM, and explain why you're excited about joining Joseph Joseph. We love seeing genuine enthusiasm and a personal touch.
Showcase Your Analytical Skills: Since we value data-driven decision-making, be sure to include examples of how you've used analytics to drive marketing strategies. We want to know how you turn numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Joseph Joseph Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing and CRM. Be ready to discuss how you've successfully implemented campaigns in a D2C environment, and have specific examples at hand that showcase your analytical skills and results-driven approach.
✨Showcase Your Leadership Skills
As a Head of Digital Marketing & CRM, you'll be leading a team. Prepare to talk about your leadership style and how you've inspired and managed teams in the past. Think of instances where you've collaborated with other departments, like eCommerce and creative teams, to achieve common goals.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared to discuss how you've used data to drive decisions. Bring examples of how you've translated insights into actionable strategies that improved customer acquisition or retention, and be ready to explain your approach to managing budgets and achieving targets.
✨Understand Joseph Joseph's Brand and Values
Familiarise yourself with Joseph Joseph’s products and their core motto. Show genuine enthusiasm for their mission and how your vision aligns with theirs. This will not only demonstrate your interest in the role but also your potential fit within the company culture.