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- Tasks: Lead digital marketing strategies and customer retention initiatives for a top houseware brand.
- Company: Join Joseph Joseph, a global leader in innovative houseware design.
- Benefits: Enjoy competitive salary, hybrid working, and exclusive staff discounts.
- Why this job: Make a real impact on D2C growth while leading a passionate marketing team.
- Qualifications: Experience in digital marketing and CRM, with strong analytical and communication skills.
- Other info: Flexible working hours and excellent career development opportunities await you.
The predicted salary is between 36000 - 60000 £ per year.
At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major retailers and independent specialty stores worldwide as well as our rapidly growing ecommerce channel. D2C is a strategic priority for the business & we are looking for an experienced & passionate head of digital & CRM to join our growing team.
In this role, you’ll be responsible for developing a digital brand & performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia). You’ll also take ownership of our customer retention program, developing effective strategies to reduce customer churn & increase CLTV. You’ll manage a small team of digital/CRM marketeers & partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands‑on marketeer to help scale our D2C business.
Key Responsibilities- Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy.
- Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels.
- Work with the digital design team to develop effective creative assets to support the above strategy ensuring continuous feedback & optimisation.
- Implement experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel.
- Manage relevant third‑party agency relationships (Media, SEO, affiliate, ESP).
- Manage the digital marketing budget and deliver ROAS/CPA’s to agreed budgeted targets.
- Analyse & report performance on a weekly/monthly/quarterly basis.
- Develop an effective retention strategy to increase customer retention & CLV.
- Lead, inspire & manage a digital & CRM team of two.
- Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment.
- Strong analytical capability, with the ability to translate data into clear, actionable insights.
- A strategic mindset combined with a hands‑on, results‑driven approach.
- Proven ability to build strong networks, with excellent communication and presentation skills.
- Collaborative team player with a confident, engaging, and personable style.
- UK and international experience is desirable but not essential.
- Competitive salary and holiday allowance
- Company performance related bonus
- A pension contribution
- An exclusive staff discount
- Hybrid working – 3 days a week in the office, 2 from home with flex start/finish times
- External private employee wellbeing support
- Access to Perkbox
- Season‑ticket travel loan
- Cycle to work scheme
- Holiday trading (buy/sell) and extra holiday days for long service
Seniority Level: Director
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Design Services
Head of Digital Marketing and CRM in London employer: Joseph Joseph Ltd
Contact Detail:
Joseph Joseph Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing and CRM in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in D2C strategies and customer retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Digital Marketing and CRM in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing and CRM role. Highlight your experience in digital marketing and CRM, especially in a D2C environment. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can help scale our D2C business. Be sure to mention any relevant achievements that demonstrate your strategic mindset.
Showcase Your Analytical Skills: Since we value strong analytical capabilities, make sure to include examples of how you've translated data into actionable insights in your previous roles. This will show us that you can drive results and optimise campaigns effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team at Joseph Joseph!
How to prepare for a job interview at Joseph Joseph Ltd
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing and CRM, especially in a D2C context. Be ready to discuss specific strategies you've implemented in the past, particularly around customer acquisition and retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've translated analytics into actionable insights that improved campaign performance or reduced churn.
✨Demonstrate Team Leadership
Since you'll be managing a small team, think of examples where you've successfully led and inspired others. Highlight your collaborative approach and how you’ve worked with cross-functional teams, especially with eCommerce and creative departments.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to digital marketing and CRM. Prepare scenarios that showcase your strategic mindset and hands-on approach, particularly in optimising campaigns and managing budgets.
