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- Tasks: Lead CRM strategies, manage email marketing, and analyse customer data to boost retention.
- Company: Join Joseph Joseph, a top global houseware brand known for innovative and functional designs.
- Benefits: Enjoy hybrid working, competitive salary, exclusive discounts, and wellness support.
- Why this job: Be part of a dynamic team making a real impact in customer engagement and brand loyalty.
- Qualifications: 3+ years in CRM, email marketing experience, and strong analytical skills required.
- Other info: This is a 12-month maternity cover role with opportunities for training and development.
The predicted salary is between 36000 - 60000 £ per year.
At Joseph Joseph, we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide, as well as our rapidly growing ecommerce channel.
We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a maternity cover 12-month fixed-term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.
What you will be doing:
- Oversee the retention strategy to achieve customer retention targets and increase revenue from existing customers through effective CRM strategy, channel execution, and understanding of current customer behavior.
- Manage the company’s loyalty programme, including management, analysis, and optimisation.
- Own and manage the email marketing strategy—planning, overseeing the briefing, creative and A/B testing plan, reporting, and driving performance through both broadcast and lifecycle journey-building.
- Conduct CRM customer data reporting and analysis—tracking shopping behavior of new and existing customers, building weekly, monthly, and yearly reports with actionable insights.
- Own and manage the SMS marketing strategy—planning, A/B testing, reporting, driving performance, and managing spend.
- Grow the database using paid and organic tools, e.g., Meta lead generation, website data-capture including popups, Preference Centre, and brand-led data-capture initiatives.
- Implement customer segmentation to ensure optimal and efficient targeting and retargeting across all channels.
- Work closely with the Ecommerce, Brand, and Digital Design teams on campaign planning, briefing, and execution.
- Manage relationships with our ESP (Ometria), SMS provider (Attentive), and loyalty provider (Yotpo).
What we need from you:
- Analytical mindset and comfort working with customer data.
- 3+ years’ experience in a similar CRM role.
- Experience managing email marketing for a similar-sized business.
- Experience managing a loyalty programme for a similar-sized business.
- Competent presentation skills with the ability to present to the wider team regularly.
- Understanding of current GDPR compliance regulations.
- Ometria experience (preferred).
- Attentive experience (preferred).
- Yotpo experience (preferred).
What you will get from us:
- Competitive salary and holiday allowance.
- A pension contribution.
- Exclusive staff discount.
- 24/7 healthcare appointment support.
- Hybrid working—3 days in the office & 2 days from home, with flexible start/finish times.
- External private employee wellbeing support.
- Access to Perkbox.
- Volunteer days.
- Team recognition scheme.
- Training and development opportunities.
CRM Manager 12 month FTC employer: Joseph Joseph Ltd
Contact Detail:
Joseph Joseph Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager 12 month FTC
✨Tip Number 1
Familiarise yourself with Joseph Joseph's brand and product range. Understanding their unique selling points and customer base will help you tailor your approach during interviews and discussions, showcasing your genuine interest in the company.
✨Tip Number 2
Highlight your experience with CRM tools, especially Ometria, Attentive, and Yotpo. If you have used similar platforms, be ready to discuss how your skills can translate to their systems, demonstrating your ability to hit the ground running.
✨Tip Number 3
Prepare to discuss your analytical mindset by bringing examples of how you've used data to drive customer retention and revenue growth in previous roles. This will show that you can contribute effectively to their retention strategy.
✨Tip Number 4
Network with current or former employees on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in understanding what they value in a CRM Manager.
We think you need these skills to ace CRM Manager 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your achievements in customer retention, loyalty programmes, and data analysis, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for intelligent design and how your skills align with Joseph Joseph's mission. Mention specific experiences that demonstrate your ability to manage CRM strategies and improve customer engagement.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to drive decisions in previous roles. Highlight any experience with tools like Ometria, Attentive, or Yotpo if applicable.
Understand GDPR Compliance: Familiarise yourself with GDPR regulations as they are crucial for this position. You might want to mention your understanding of compliance in your application to show you are well-prepared for the responsibilities of the role.
How to prepare for a job interview at Joseph Joseph Ltd
✨Know Your CRM Strategies
Familiarise yourself with various CRM strategies and how they can be applied to enhance customer retention. Be prepared to discuss specific examples of successful CRM initiatives you've implemented in the past.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, come ready to demonstrate your ability to interpret customer data. Bring examples of reports you've created and insights you've derived that led to actionable outcomes.
✨Understand the Tools
Research the tools mentioned in the job description, such as Ometria, Attentive, and Yotpo. If you have experience with these platforms, be sure to highlight it during the interview, as familiarity with their functionalities will be a plus.
✨Prepare for Team Collaboration Questions
The role involves working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in campaign planning or execution, and be ready to share these experiences.
