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- Tasks: Join us as a Digital Marketing Specialist to enhance our online presence and drive lead generation.
- Company: Jones Whyte is a progressive law firm focused on collaboration, innovation, and excellence.
- Benefits: Enjoy hybrid working, competitive salary, generous holiday, and industry-leading family policies.
- Why this job: Make a real impact in a supportive team while developing your skills in a dynamic environment.
- Qualifications: 2+ years in SEO/SEM, strong understanding of digital marketing, and excellent communication skills required.
- Other info: Work in Glasgow's city centre with a focus on work-life balance and personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Role: Digital Marketing Specialist
Place of work: Glasgow, City Centre
Contract type: Full-time, Permanent
Working Hours: Monday – Friday, 9am – 5pm (35 hours per week)
Do you thrive on data, content & results? Would you like to join a growing Marketing team who can offer a unique opportunity to implement organic and paid search strategies?
Why Jones Whyte? At Jones Whyte, we’re more than just a law firm—a dynamic community built on collaboration, innovation, and a shared commitment to excellence. Joining us means stepping into a role where your expertise is valued, and your growth is a priority. As a modern, progressive law firm, we believe in empowering our teams, investing in the right tools, and building an environment where ambition and innovation are encouraged. This role offers the chance to make a direct impact, influence growth strategies, and be part of a collaborative team working towards a better future for our staff and clients alike.
The Role: As our Digital Marketing Specialist, you'll play a central role in improving our online visibility, driving high-intent traffic, and generating quality leads. This is a hands-on role that combines strategic thinking with tactical delivery, ideal for someone who thrives on data, content, and results. You will be working directly to support our Private Client department, developing & executing SEO strategies, driving lead generation and overseeing content creation across landing pages, blog posts and satellite sites. Our Private Client department is responsible for handling all estate planning matters – from writing wills, establishing power of attorney, implementing trust protection and assisting with Confirmation/Probate. You will have the direct support of an experienced Head of Marketing and a Digital Marketing Manager along with working alongside dedicated Marketing Executives. The role demands you to be proactive and focused, with a positive attitude and calm approach. You should be a strong team player capable of demonstrating an understanding of Digital Marketing ensuring marketing consistency across the firm. As part of our team, you’ll not only play a key role in the success of our Marketing department but also gain opportunities to develop your skills and achieve your career ambitions, all while contributing to a thriving and supportive environment. We appreciate the need for a healthy work-life balance, which is why this role offers hybrid working; 3 days in the office.
Key Responsibilities:
- Strategy & Planning: Develop and execute SEO strategies focused on driving lead generation for the firm’s Private Client services, aligned with our wider marketing objectives. Perform keyword research and gap analysis to create a clear roadmap for optimisation. Identify opportunities to improve site performance through technical and on-page SEO enhancements.
- SEO: Conduct regular site audits, implement schema markup, and manage crawling/indexing issues. Collaborate with internal teams and external developers to implement technical fixes. Optimise page structure, meta data, internal linking, and content quality across service pages and blogs.
- Lead Generation: Use SEO to generate high-quality, relevant leads. Continuously test, track, and refine lead generation funnels and conversion tactics.
- Analytics & Reporting: Track key performance metrics using tools like Google Analytics and SEMrush. Provide monthly performance reports and actionable insights to stakeholders. Use data to shape future campaigns and optimise current strategies.
Requirements:
- Minimum of 2 years’ hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.
- Strong understanding of organic, technical SEO principles, and on-page optimisation.
- Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.
- Confident communicator with the ability to explain SEO principles to non-technical audiences.
- Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.
- Data-led, performance-driven, and focused on delivering measurable results.
- Strong attention to detail.
Desirable but Not Essential:
- Law firm and/or with legal software
- Worked with paid search channels
- Handled Brand Specific Marketing
- Supported CRM systems (e.g. HubSpot or similar)
- Experience with targeted marketing by Age and/or Demographic
Company Benefits & Perks:
- Competitive Salary
- Company Pension Scheme
- Company Bonus Scheme
- Industry-leading Maternity and Paternity Policies
- 23 days Holiday plus 8 Bank Holidays
- Holiday Loyalty Scheme: Earn an Additional 5 Days of Holiday
- Buy and Sell Up to 3 Holiday Days Each Year
- Hybrid working (upon completion of office-based training)
- Company Referral Scheme
- Wellbeing Support
- Annual Company Day Out
- Birthday Early Finish
Digital Marketing Specialist (Glasgow) employer: Jones Whyte
Contact Detail:
Jones Whyte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (Glasgow)
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools like Google Analytics and SEMrush. Being well-versed in these platforms will not only boost your confidence but also demonstrate your commitment to staying ahead in the digital marketing field.
✨Tip Number 2
Network with professionals in the legal and digital marketing sectors. Attend local events or webinars to connect with others who may have insights into the role or the company, which can give you an edge during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented SEO strategies in previous roles. Highlighting measurable results will show that you can deliver on the expectations outlined in the job description.
✨Tip Number 4
Research Jones Whyte's current digital presence and identify areas for improvement. Bringing fresh ideas to the table during your interview will showcase your proactive approach and genuine interest in contributing to their marketing efforts.
We think you need these skills to ace Digital Marketing Specialist (Glasgow)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and lead generation. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific strategies you've implemented in the past and how they align with the goals of Jones Whyte.
Showcase Your Data Skills: Since the role focuses on data-driven results, include examples of how you've used analytics tools like Google Analytics or SEMrush to improve marketing performance in previous roles.
Highlight Team Collaboration: Emphasise your ability to work within a team, as the role involves collaboration with various departments. Provide examples of successful projects where teamwork played a crucial role.
How to prepare for a job interview at Jones Whyte
✨Showcase Your SEO Knowledge
Be prepared to discuss your hands-on experience with SEO and SEM. Highlight specific strategies you've implemented in the past, particularly those that led to successful lead generation. This will demonstrate your understanding of the role's requirements.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on data and results, come equipped with examples of how you've used analytics tools like Google Analytics or SEMrush to inform your marketing strategies. Discuss how you tracked performance metrics and adjusted campaigns based on data insights.
✨Prepare for Technical Questions
Expect questions about technical SEO principles and on-page optimisation. Brush up on topics like site audits, schema markup, and crawling/indexing issues. Being able to explain these concepts clearly will show your depth of knowledge.
✨Emphasise Team Collaboration
The job requires working closely with various teams. Share examples of how you've successfully collaborated with others in previous roles, especially in content planning and production. This will highlight your ability to be a strong team player.
