At a Glance
- Tasks: Lead creative marketing campaigns to promote Middleton Grange Shopping Centre and drive footfall.
- Company: Join JLL, a global leader in real estate with a commitment to sustainability and innovation.
- Benefits: Competitive salary, professional development, staff discounts, and a supportive work culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a vibrant shopping destination while growing your marketing skills.
- Qualifications: Experience in marketing, strong communication skills, and a creative mindset.
The predicted salary is between 33750 - 41250 £ per year.
JLL supports the Whole You, personally and professionally. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work.
Middleton Grange Shopping Centre is seeking an enthusiastic and creative Marketing Manager to lead all marketing activities for the centre. This is an exciting in-house role where you'll be responsible for promoting the centre, driving footfall, and enhancing our reputation as Hartlepool's premier shopping destination.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies that increase footfall, dwell time, and sales across the centre. Plan and deliver seasonal campaigns, events, and promotional activities that engage customers and support our retail partners.
- Budget Management: Manage the marketing budget effectively, ensuring optimal return on investment across all activities. Track expenditure, report on campaign performance, and make data-driven recommendations for future spend allocation.
- Stakeholder Collaboration: Build strong working relationships with retail tenants, understanding their individual marketing needs and creating collaborative opportunities. Work closely with our commercialisation partners to maximize the impact of joint marketing initiatives and ensure brand consistency across all touchpoints.
- Multi-Channel Marketing: Oversee the centre's presence across all marketing platforms including social media, website, email marketing, local press, radio, outdoor advertising, and in-centre displays. Create compelling content that tells our story and showcases what makes Middleton Grange special.
- Events & Community Engagement: Collaborate with our commercialisation partner to plan and execute centre events that drive footfall and create memorable experiences for visitors. Develop partnerships with local organizations and community groups to strengthen our connection with Hartlepool.
- Performance Analysis: Monitor and report on marketing campaign performance, footfall data, and tenant feedback. Use insights to continuously improve marketing effectiveness and demonstrate clear ROI to stakeholders.
- Brand Management: Maintain and evolve the centre's brand identity, ensuring consistent messaging across all communications. Protect brand standards while keeping content fresh, relevant, and engaging.
Essential Requirements
- Experience in a marketing role, preferably within retail, shopping centres, leisure, or hospitality sectors
- Strong understanding of both traditional and digital marketing channels
- Excellent budget management skills with demonstrable experience managing marketing spend
- Outstanding written and verbal communication skills
- Ability to build effective relationships with diverse stakeholders including retailers, suppliers, and agency partners
- Creative mindset with strong attention to detail
- Proficiency in social media platforms and content management systems
- Competent user of Microsoft Office suite and marketing analytics tools
- Self-motivated with the ability to work independently and as part of a team
- Full UK driving licence (desirable for supplier meetings and events)
Desirable Skills
- Experience working in shopping centre or retail property marketing
- Knowledge of the Hartlepool area and local media landscape
- Graphic design skills or experience with design software
- Understanding of SEO, PPC, and digital advertising platforms
- Event management experience
What We Offer
- Competitive salary depending on experience
- Opportunity to make a real impact on a well-established shopping destination
- Collaborative working environment with supportive retail partners
- Professional development opportunities
- Staff discounts at selected retailers
How to Apply
To apply, please submit your CV and a covering letter explaining why you're the ideal candidate for this role and what you would bring to Middleton Grange Shopping Centre.
Personalized benefits that support personal well-being and growth: JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
Marketing Executive in North East employer: Jones Lang LaSalle Incorporated
At Jones Lang LaSalle Incorporated, we pride ourselves on fostering a dynamic work culture that prioritises health and safety while empowering our employees to grow professionally. As an HSSEQ Client Lead in London, you will benefit from comprehensive training opportunities, a supportive team environment, and the chance to make a meaningful impact on client operations. Join us to be part of a forward-thinking company that values your contributions and promotes a customer-centric approach.
Contact Details:
Jones Lang LaSalle Incorporated Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in North East
✨Show Your Creative Side
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We think you need these skills to ace Marketing Executive in North East
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jones Lang LaSalle Incorporated. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
