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- Tasks: Lead global marketing for JLL's design services and develop impactful strategies.
- Company: Join JLL, a top global real estate and investment management firm shaping a better world.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic environment.
- Why this job: Be part of a team that influences business results and drives meaningful change in the design industry.
- Qualifications: Experience in B2B marketing, strong communication skills, and a knack for strategy development required.
- Other info: This is a 12-month fixed-term contract based in London; apply even if you don't meet all criteria!
The predicted salary is between 43200 - 72000 £ per year.
JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.
About this role:
This role is responsible for driving market adoption of JLL's design services through developing strategic frameworks and directing initiatives that marketing teams implement worldwide to enhance market penetration. They will leverage a deep understanding of clients' needs, buying processes, and product differentiators to create tools, tactics, and go-to-market strategies – in partnership with global, regional, and local stakeholders. They will be the key marketing point of contact to the business and have significant influence on business results and future growth. The role will focus on developing our B2B marketing strategy for JLL's design business on a global scale. They will work closely with business leaders, research partners, digital, content, communications, campaign, and field marketing teams to build and drive successful integrated marketing programs across all regions.
What your day-to-day will look like:
- Manage global marketing for JLL Design services
- Partner with marketing leadership, business, and sales teams to develop the global go-to-market strategy that encompasses the voice of the customer, market, competitive landscape, business goals and opportunities for growth across the sector
- Define global business positioning, messaging and producing sales enablement to promote JLL’s design capabilities, products and solutions for target buyers
- Develop an in-depth understanding of clients by gathering qualitative and quantitative insights to drive decisions
- Representing JLL Design in cross-functional marketing initiatives
- Partner with research to monitor market and industry trends and help guide the strategy for positioning stakeholders and content/program themes in the market
- Partner with digital partners to leverage data analytics to assess digital performance, optimize strategies, and make informed decisions to lower customer acquisition costs
- Partner with the communications team to ensure that JLL Design success stories are communicated appropriately both internally and externally
- Partner with regional and field teams to effectively cascade global strategies, encouraging consistency in marketing approach across all markets
- Measuring and reporting on the impact of global design marketing efforts
Required Skills and Experience:
- Proven experience in B2B marketing strategy development and execution
- Strong understanding of design services industry and market trends
- Excellent communication and collaboration skills
- Ability to work with cross-functional teams and stakeholders
- Experience in developing and implementing go-to-market strategies
- Proficiency in analyzing market data and customer insights
- Strong project management and organizational skills
- Experience in creating and managing marketing campaigns
- Knowledge of digital marketing tactics and analytics
- Ability to measure and report on marketing impact and ROI
Desirable Skills and Experience:
- Familiarity with the commercial real estate industry
- Background in design or architecture-related fields
- Experience with sales enablement and content creation
- Knowledge of marketing automation tools and CRM systems
- Proficiency in data visualization and presentation tools
- Understanding of SEO and SEM strategies
Location: On-site – London, GBR
If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!
Marketing Manager, Design Services Marketing - 12 Month FTC employer: Jones Lang LaSalle Incorporated
Contact Detail:
Jones Lang LaSalle Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Design Services Marketing - 12 Month FTC
✨Tip Number 1
Familiarise yourself with JLL's design services and their unique selling points. Understanding what sets them apart in the market will help you articulate how your skills can contribute to their goals during discussions.
✨Tip Number 2
Network with professionals in the commercial real estate and design sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could be beneficial for your role.
✨Tip Number 3
Prepare to discuss specific B2B marketing strategies you've successfully implemented in the past. Be ready to share examples of how you've used data analytics to drive decisions and improve marketing outcomes.
✨Tip Number 4
Showcase your project management skills by discussing how you've effectively collaborated with cross-functional teams. Highlight any experience you have in managing global marketing initiatives, as this will resonate well with the role's requirements.
We think you need these skills to ace Marketing Manager, Design Services Marketing - 12 Month FTC
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight relevant experience in B2B marketing strategy development and execution.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing go-to-market strategies and managing marketing campaigns. Use specific examples that demonstrate your understanding of the design services industry and your ability to work with cross-functional teams.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your skills in communication and collaboration, and explain how your background aligns with JLL's goals for their design services marketing.
Showcase Relevant Skills: Make sure to emphasise your proficiency in analysing market data, digital marketing tactics, and project management. Mention any familiarity with marketing automation tools or CRM systems, as these are desirable skills for the position.
How to prepare for a job interview at Jones Lang LaSalle Incorporated
✨Understand the B2B Marketing Landscape
Make sure you have a solid grasp of B2B marketing strategies, especially in the design services sector. Be prepared to discuss how you've developed and executed successful marketing campaigns in the past.
✨Showcase Your Communication Skills
As a Marketing Manager, you'll need to collaborate with various teams. Highlight your excellent communication skills and provide examples of how you've effectively worked with cross-functional teams to achieve marketing goals.
✨Demonstrate Analytical Proficiency
Be ready to talk about your experience with data analytics. Discuss how you've used market data and customer insights to inform your marketing strategies and improve ROI.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare scenarios where you've had to adapt marketing strategies based on market trends or client feedback, showcasing your strategic thinking.
