Brand Guardianship - Senior Associate

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world-class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

We’re seeking a highly skilled and experienced Marketing Associate to join our Global Brand Team at JLL. This is a vital role within the team to help drive brand value. As Brand Marketing Associate, you will drive consistent, high-quality implementation of JLL's brand standards across all global touchpoints while managing digital brand resources and enabling organisational brand excellence through streamlined processes and comprehensive support. This role requires a proactive and vigilant approach to help ensure the brand is brought to life effectively across our global business.

Key Responsibilities:

• Brand Guardianship & Standards
  • Support the maintenance of JLL brand guidelines across all marketing materials, presentations and communications.
  • Review and approve brand applications to ensure compliance with visual identity and messaging standards.
  • Provide brand guidance and education to internal teams, agencies and external partners.
• Brand Portal & Asset Management
  • Manage JLL's global brand portal, ensuring current assets, templates and guidelines are accessible.
  • Oversee brand asset library including logos, photography, templates and marketing collateral.
  • Coordinate with IT and external vendors on portal functionality, user access and system updates.
  • Track asset usage and identify opportunities to optimise brand resource efficiency.
• Brand Merchandise & Corporate Items
  • Manage JLL's global merchandise strategy including corporate gifts, employee items and event materials.
  • Coordinate with procurement on vendor relationships and cost optimisation for branded materials.
  • Support event marketing teams with branded collateral and promotional items.
• Internal Brand Communication Support
  • Partner with Internal Communications team on brand-aligned employee communications.
  • Support leadership presentations and internal events with brand-compliant materials and messaging.
  • Develop internal brand education materials and training resources for employees.
• Quality Control & Process Management
  • Create and maintain brand compliance checklists and quality control processes.
  • Provide rapid response support for urgent brand-related requests and issues.
  • Track and report on brand compliance metrics and improvement opportunities.

Required Qualifications:

• Education and Experience
  • Bachelor's degree in Marketing, Communications, Design or related field.
  • 3-5 years of experience in brand management, marketing operations or creative services.
  • Proven track record managing brand standards and asset management in global or multi-market environments.
  • Experience with digital asset management systems and brand portal platforms.
• Technical and Operational Skills
  • Strong understanding of brand guidelines, visual identity systems and quality control processes.
  • Proficiency in brand management platforms, digital asset management systems and creative software.
  • Experience with project management tools and workflow optimisation.
  • Knowledge of procurement processes and vendor management.

Core Competencies:

• Exceptional attention to detail with commitment to maintaining brand excellence standards.
• Strong organisational and project management skills with ability to manage multiple priorities.
• Excellent communication skills for training, education and cross-functional collaboration.
• Problem-solving mindset with ability to streamline processes and improve efficiency.
• Cultural awareness and ability to work effectively across diverse global teams.

Location: On-site – London, GBR

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!