National Sales Engineer in Leeds

Are you an experienced Sales Engineer with a proven background selling laser machinery or laser cutting systems? This is an excellent opportunity to join a globally recognised engineering business with a strong reputation for CNC machinery, laser cutting systems and automation. We are looking for someone commercially driven, resilient and ambitious who wants to build a long term career with the business. This is not simply an account management role. You will be responsible for developing new opportunities, opening new customer relationships, winning machinery sales and growing existing accounts across the UK and Ireland. You will combine technical knowledge with a strong commercial approach, taking the time to understand your customers' challenges and finding the right machinery and automation solutions to help improve their productivity, accuracy and efficiency.

The Role

• Develop new sales opportunities across the UK and Ireland for laser cutting machinery, CNC machinery, automation, upgrades and associated solutions.
• Proactively identify and approach new customers, opening doors and building a strong sales pipeline.
• Manage and grow existing customer relationships, identifying opportunities to increase sales and develop long term partnerships.
• Visit customers regularly to understand their requirements, discuss applications and provide technically appropriate solutions.
• Manage the sales process from initial enquiry and opportunity through to quotation, negotiation and order.
• Prepare accurate quotations and commercial proposals with support from internal technical specialists.
• Build relationships with engineers, production teams, purchasing departments and senior decision makers.
• Understand customer challenges and translate technical features into clear commercial benefits.
• Follow up opportunities consistently and have the resilience to progress longer sales cycles.
• Work closely with internal engineering, service and product teams to ensure customers receive the right solution and support.
• Maintain accurate CRM records, sales forecasts and opportunity information.
• Monitor competitor activity and provide useful market insight to the wider business.
• Represent the business at customer meetings, demonstrations, exhibitions and industry events.
• Travel extensively throughout the UK and Ireland, with occasional travel to Europe and the USA for meetings, training and industry events.

What We Are Looking For

• Proven field sales experience selling laser machinery or laser cutting systems is essential.
• Experience selling capital equipment, CNC machinery, machine tools, industrial machinery, steel processing equipment, automation or similar technical products.
• A strong technical understanding with the ability to discuss machinery, applications and customer requirements confidently.
• A genuine commercial drive and desire to win new business.
• Someone who enjoys opening new doors and creating opportunities rather than waiting for enquiries.
• Resilience and determination, with the ability to manage longer sales cycles and consistently follow up opportunities.
• Strong relationship building skills and the ability to develop trusted relationships with customers.
• Confident communication and negotiation skills, with the ability to engage everyone from technical teams through to senior management.
• A consultative approach to sales, taking the time to understand the customer's operation before recommending a solution.
• Strong organisation and time management skills, with the ability to manage a national territory independently.
• Someone ambitious who wants to develop their career and progress within a successful international engineering business.
• Full UK driving licence and willingness to travel extensively.

Why Join?

This is a genuine opportunity to build a long term career with an established international engineering brand. You will have the opportunity to work with technically advanced machinery, develop relationships with major customers and play an important role in growing the UK and Ireland market. The business is looking for someone who wants to make an impact. Someone who will actively push sales, identify new opportunities, build strong customer relationships and take ownership of their territory. For the right person, there is excellent potential for progression and career development as the business continues to grow. The role will suit someone based around the M1 or M62 corridor, with Manchester, Leeds and the wider Yorkshire area all being of interest. Candidates based elsewhere will also be considered where they are comfortable with the level of national travel involved.

Package

£55,000 to £65,000 basic salary, £6,000 car allowance, uncapped commission.