At a Glance
- Tasks: Shape product marketing strategies and drive customer engagement for innovative EdTech solutions.
- Company: Join CRB Cunninghams, the UK's leader in cashless catering and identity management.
- Benefits: Competitive salary, collaborative culture, and the chance to make a real impact in schools.
- Other info: Work in a dynamic team dedicated to improving student outcomes nationwide.
- Why this job: Be at the forefront of EdTech, influencing how products are marketed and understood.
- Qualifications: Experience in product marketing or commercial strategy, with strong communication skills.
The predicted salary is between 45000 - 55000 € per year.
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide. With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed.
In recent years, CRB Cunninghams has experienced strong growth, driven by innovation, customer intimacy, operational excellence, and a clear, meaningful vision. Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more. Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market. This role acts as the bridge between product, marketing, and commercial teams, combining deep customer understanding with strong commercial instincts.
Key Responsibilities
- Customer Insight & Market Intelligence: Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data. Identify unmet and emerging customer needs and translate these into commercial opportunities.
- Product Positioning & Messaging: Develop and maintain clear positioning, messaging, and value propositions across the product portfolio. Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Go-to-Market & Launch Readiness: Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns. Partner with product, sales, and marketing teams to ensure launches are commercially ready.
- Product Commercialisation & Revenue Growth: Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership. Identify opportunities to extend adoption and grow revenue across the portfolio.
- Customer Journey & Adoption: Understand key customer journeys and identify friction points and opportunities to improve conversion, engagement, and retention.
- Market Presence: Shape how products are represented across websites, campaigns, content, and events. Monitor market trends, competitors, and customer sentiment.
Key Skills & Experience
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning and messaging.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
Desirable Experience
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
What Success Looks Like
- Deep customer understanding actively informs how we position, package, and sell our products.
- Customer feedback loops are established and regularly generate actionable commercial and market insight.
- Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
- Opportunities for commercial growth are consistently identified and pursued.
Why Join CRB Cunninghams?
- Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
- Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
- Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Product Marketing Manager employer: Jonas Software
CRB Cunninghams is an exceptional employer, offering a collaborative and ambitious work culture where your contributions directly impact the educational landscape across the UK. With a strong focus on employee growth and innovation, you will have the opportunity to shape market-leading EdTech products while working alongside dedicated professionals in a supportive environment. Located in Headley (Birmingham) and Loanhead (Edinburgh), we provide a meaningful mission that enhances student outcomes, making your role as Product Marketing Manager both rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research CRB Cunninghams, their products, and their mission. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own questions about the role. Show them you’re curious about how you can contribute to their goals and growth.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and shows your enthusiasm for the position. Plus, it’s a great chance to reiterate why you’re a perfect fit!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with CRB Cunninghams' mission and values. Show us that you get what we do and why it matters!
Be Clear and Concise:We love a good story, but keep it relevant! Use clear language and avoid jargon. Make sure your experience and skills shine through without unnecessary fluff. We want to see how you can contribute to our team!
Show Your Passion for Product Marketing:Let your enthusiasm for product marketing come through in your writing. Share examples of how you've turned insights into action in previous roles. We’re looking for someone who’s genuinely excited about making an impact!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Jonas Software
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of CRB Cunninghams' products and services. Familiarise yourself with their cashless catering solutions and how they impact schools. This will help you articulate how your skills can enhance product positioning and customer engagement.
✨Showcase Your Customer Insight Skills
Prepare examples that demonstrate your ability to gather and analyse customer insights. Discuss how you've previously identified customer needs and translated them into successful marketing strategies. This will show that you can be the voice of the customer in commercial conversations.
✨Be Ready to Discuss Market Trends
Stay updated on the latest trends in EdTech and cashless payment systems. Be prepared to discuss how these trends could influence CRB Cunninghams' product marketing strategies. This shows your analytical mindset and your ability to think strategically about market positioning.
✨Demonstrate Your AI Fluency
Since AI fluency is expected for this role, come equipped with examples of how you've used AI tools in your previous work. Be ready to discuss how you would position AI-driven features to customers, showcasing your comfort with modern marketing practices.
