Marketing & Events Executive
Marketing & Events Executive

Marketing & Events Executive

Full-Time 28800 - 42000 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Join our team as a Marketing & Events Executive, driving brand awareness and managing exciting events.
  • Company: Xn Leisure is a leading provider of innovative leisure management software for gyms and wellness facilities.
  • Benefits: Enjoy remote work options, flexible hours, and a vibrant team culture.
  • Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact in the leisure industry.
  • Qualifications: Ideal candidates should have marketing experience, strong communication skills, and a passion for customer engagement.
  • Other info: This role offers opportunities for personal growth and learning in a fast-paced environment.

The predicted salary is between 28800 - 42000 £ per year.

Xn Leisure is a leading provider of innovative leisure management software designed to help leisure centres, gyms, and wellness facilities streamline their operations and enhance customer engagement. Our product-driven approach keeps us at the forefront of the industry, and we’re committed to building user-centric solutions that deliver real value.

We are looking for a dynamic and proactive Marketing and Events Executive to join our marketing team. This role will have a unique focus on collaborating with our product team to effectively communicate our software’s features and benefits, while also managing impactful events that showcase our offerings.

Job Summary:

The Marketing and Events Executive will play a crucial role in the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement. This role will require close collaboration with the product team to understand our software’s features and how they translate into value for our clients. The ideal candidate will also plan and manage events (both virtual and in-person) that effectively promote our brand and product offerings to the leisure and wellness industry.

Key Responsibilities:

  • Marketing Strategy & Execution: Develop and implement marketing campaigns to promote our software products. Collaborate closely with the product team to create compelling content, including product launches, feature announcements, and educational materials. Develop and maintain a content calendar, ensuring timely and relevant distribution across various channels (email, social media, website, etc.). Conduct market research to understand trends, competitors, and customer needs, and use insights to inform marketing strategies. Manage and optimise digital marketing channels, including SEO, PPC, and social media advertising. Monitor and report on the effectiveness of marketing activities, providing insights and recommendations for improvement.
  • Product Collaboration: Work closely with the product team to gain an in-depth understanding of new and existing features. Develop marketing materials such as product videos, brochures, and case studies that highlight product value and use cases. Conduct product training sessions for internal teams to ensure alignment in messaging and product knowledge.
  • Event Management: Plan and execute virtual and in-person events, including trade shows, product demos, webinars, and customer appreciation events. Manage event logistics, from venue selection and vendor coordination to registration and follow-up communications. Create engaging event content that effectively communicates the benefits of our software and drives attendee engagement. Track and analyse event performance, providing reports and recommendations for future improvements.
  • Content Creation & Management: Create and manage a variety of content types, including blog posts, whitepapers, newsletters, and case studies, with a focus on demonstrating product value. Work with design and multimedia teams to produce visually appealing content assets. Ensure brand consistency across all marketing and event materials.

Skills and Qualifications:

  • Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company.
  • Degree or equivalent in Marketing, Communications, Business, or a related field.
  • Proven experience in digital marketing, content creation, and lead generation strategies.
  • Experience planning and executing both virtual and in-person events.
  • Ability to quickly learn and understand complex software products, translating technical features into client benefits.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams, especially product teams.
  • Exceptional project management skills, with the ability to manage multiple campaigns and events simultaneously.
  • Familiarity with analytics tools (e.g., Google Analytics) and the ability to measure and report on the performance of marketing initiatives.
  • Proficiency in marketing automation tools, CRM software (e.g., HubSpot, Salesforce, we use Zoho), and event management platforms.
  • Innovative thinking and a creative approach to problem-solving and content development.

Desirable Skills:

  • Familiarity with the leisure, wellness, or fitness industry.
  • Basic understanding of UX/UI principles to better align marketing content with the product experience.
  • Experience with graphic design tools (e.g., Adobe Creative Suite) or video editing software.

Character and Personal Qualities:

  • Fun and Approachable: You bring energy and enthusiasm to your work and can easily engage with team members, clients, and event attendees in a friendly and professional manner.
  • Dynamic and Adaptable: You thrive in a fast-paced environment, can juggle multiple projects with ease, and are always ready to adapt to new challenges and opportunities.
  • Customer-Focused: You are passionate about understanding and meeting the needs of our customers, and you always put the customer experience at the forefront of your work.
  • Team-Oriented: You collaborate effectively, are open to feedback, and contribute positively to team culture, fostering a spirit of collaboration and mutual respect.

Business Unit: Xn Leisure

Scheduled Weekly Hours: 37.5

Number of Openings Available: 1

Worker Type: Regular

Marketing & Events Executive employer: Jonas Software

Xn Leisure is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation are highly valued. As a Marketing & Events Executive, you will have the opportunity to work remotely while engaging with a dynamic team dedicated to enhancing customer experiences in the leisure and wellness industry. With a strong focus on employee growth and development, Xn Leisure offers unique advantages such as flexible working arrangements and the chance to contribute to impactful marketing strategies and events that truly resonate with clients.
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Contact Detail:

Jonas Software Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing & Events Executive

✨Tip Number 1

Familiarise yourself with the leisure and wellness industry. Understanding the trends, challenges, and key players in this sector will help you speak confidently about how our software can meet client needs during interviews.

✨Tip Number 2

Showcase your event management skills by discussing any relevant experiences you've had. Be prepared to share specific examples of successful events you've planned or executed, highlighting your ability to manage logistics and engage attendees.

✨Tip Number 3

Demonstrate your digital marketing knowledge by being ready to discuss various channels and strategies. Familiarise yourself with SEO, PPC, and social media advertising, as these are crucial for driving brand awareness and lead generation.

✨Tip Number 4

Prepare to discuss how you would collaborate with product teams. Think about how you can translate technical features into compelling marketing messages that resonate with potential clients, showcasing your understanding of both marketing and product development.

We think you need these skills to ace Marketing & Events Executive

Digital Marketing
Content Creation
Event Management
Project Management
Market Research
SEO and PPC Management
Communication Skills
Interpersonal Skills
Analytics Tools Proficiency
Marketing Automation Tools
CRM Software Knowledge
Creative Problem-Solving
Collaboration with Cross-Functional Teams
Understanding of SaaS Products
Customer Engagement Strategies

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing and events, particularly in a SaaS or technology-driven environment. Use keywords from the job description to demonstrate your fit for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and events. Mention specific examples of past successes in similar roles and how they relate to the responsibilities outlined in the job description.

Showcase Your Skills: In your application, emphasise your digital marketing skills, content creation abilities, and experience with event management. Provide concrete examples of how you've successfully executed marketing campaigns or events in the past.

Research the Company: Familiarise yourself with Xn Leisure and its products. Understanding their software and the leisure industry will help you articulate how you can contribute to their marketing efforts effectively.

How to prepare for a job interview at Jonas Software

✨Know the Product Inside Out

Make sure you have a solid understanding of the software products offered by the company. Familiarise yourself with their features and benefits, as you'll need to communicate these effectively during the interview.

✨Showcase Your Event Management Skills

Prepare examples of past events you've managed, highlighting your role in planning, execution, and any challenges you overcame. This will demonstrate your capability to handle the event management aspect of the role.

✨Demonstrate Your Marketing Knowledge

Be ready to discuss your experience with digital marketing strategies, content creation, and lead generation. Bring specific examples of campaigns you've worked on and their outcomes to showcase your expertise.

✨Emphasise Team Collaboration

Since the role requires close collaboration with the product team, be prepared to discuss how you've successfully worked with cross-functional teams in the past. Highlight your communication skills and ability to adapt to different working styles.

Marketing & Events Executive
Jonas Software
J
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