At a Glance
- Tasks: Drive new business and manage existing accounts while ensuring customer success.
- Company: Join Jonas Event Technology, a leader in event registration software.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and customer satisfaction.
- Why this job: Be a key player in shaping the future of event technology.
- Qualifications: Proven sales experience and strong leadership skills required.
The predicted salary is between 59400 - 72600 £ per year.
Jonas Event Technology (JET) is a leading provider of event registration software and services, supporting trade exhibitions, consumer shows, and conferences with innovative technology and exceptional customer service. Our mission is to deliver seamless event experiences through powerful SaaS solutions and a client-first approach.
Role Purpose
To personally drive new business generation while leading existing-account commercial management and Customer Success across the portfolio — building a scalable, predictable revenue engine while protecting strong customer relationships.
Key Responsibilities
- Revenue Ownership
- Own the annual new-business and existing-book revenue targets across the portfolio.
- Develop and maintain accurate sales forecasts and pipeline reporting.
- Identify risks and opportunities early; create recovery plans when targets are at risk.
- Report revenue performance to the MD and SLT.
- New Business Development
- Personally own and drive new business sales activity — prospecting, pipeline build and closing.
- Coach and develop the Sales Executive, building sustainable pipeline capability independent of account management.
- Own pricing input, deal structuring and commercial terms for new business.
- Account Management & Existing-Book Commercial Ownership
- Own commercial performance of the existing account book via the Account Director(s).
- Identify and convert cross-sell/upsell opportunity within the existing book.
- Customer Success & Retention
- Own Customer Success: proactive account health, retention strategy and churn prevention.
- Ensure Customer Success has clear objectives, processes and account-health measures.
- Commercial Governance & Operations
- Maintain discipline around pricing and commercial decisions; own commercial policies and approval processes.
- Own how the sales team uses the CRM — pipeline process, data entry standards and forecasting discipline.
Key Measures of Success
- Revenue Growth
- Sales Effectiveness
- Customer Performance
- Commercial Quality
Leadership Expectations
The Head of Sales will:
- Be the executive owner of new business, account management and Customer Success outcomes.
- Bring commercial discipline and forecasting rigour to the SLT.
- Build a high-performing, well-coached commercial team across new business, accounts and Customer Success.
First 12 Months Priorities
- Personally build initial qualified new-business pipeline alongside the Sales Executive.
- Take ownership of existing-book commercial escalations.
- Establish clear Customer Success objectives, health metrics and a retention/renewal cadence.
Reporting & Structure
Reports to: Managing Director
Direct Reports: Sales Executive, Account Director — top-tier customers, Customer Success Manager(s) x2
Head of Sales employer: Jonas Software
Jonas Software is an excellent employer, offering a dynamic work environment in Wallingford where you can thrive as a Senior Transactional Specialist. With a strong focus on employee growth and development, the company provides ample opportunities for progression within a high-growth organisation, alongside a collaborative culture that values process improvement and innovation in finance and ERP systems.
