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For Companies At a Glance
- Tasks: Create and manage email automation workflows to boost marketing leads and sales opportunities.
- Company: Join CRB Cunninghams, a leader in cashless catering and online payment systems for UK education.
- Benefits: Enjoy remote work flexibility, competitive salary, and excellent corporate perks.
- Why this job: Be part of a dynamic team driving impactful email campaigns in a thriving industry.
- Qualifications: 2+ years in email marketing; experience with Salesforce and automation platforms required.
- Other info: Monthly office visits for team meetings; must be eligible to work in the UK.
The predicted salary is between 30000 - 42000 £ per year.
About the role
We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.
The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.
Key responsibilities:
- Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.
- Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
- Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.
- Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
- Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.
- Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.
- Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.
- Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
- Stay up to date with email marketing best practices, tools, and compliance requirements.
- Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.
Essential Skills:
- 2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.
- Strong understanding of email funnel strategy and lead nurturing.
- Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation.
- Experience with Salesforce CRM – managing campaigns, data, and contact records.
- Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.
- Self-starter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
- Experience with HTML/CSS for email design tweaks.
- Knowledge of SEO or content marketing strategies.
- Familiarity with tools like Google Analytics or GA4.
- Marketing experience in the Education Sector.
Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings. Only candidates who are eligible to live and work in the UK need apply.
Email Marketing Executive employer: Jonas Software
Contact Detail:
Jonas Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing tools and platforms, especially those mentioned in the job description like Act-On, HubSpot, or Salesforce. Being well-versed in these systems will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've previously monitored and improved email campaign performance. Be ready to discuss specific metrics like open rates and conversions, as this will highlight your data-driven approach.
✨Tip Number 3
Network with professionals in the email marketing field, particularly those who have experience in the education sector. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on the latest trends and best practices in email marketing. Consider following relevant blogs, attending webinars, or joining online communities. This knowledge will not only prepare you for interviews but also show your passion for the role.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and automation. Focus on specific achievements, such as successful campaigns you've managed or metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for email marketing and your understanding of the role. Mention specific skills from the job description, like your experience with CRM systems and email funnel strategies.
Showcase Your Analytical Skills: Since the role involves monitoring and reporting on email performance, include examples of how you've used data to drive decisions in past roles. Highlight any tools you’ve used for analytics, such as Google Analytics or Salesforce.
Demonstrate Team Collaboration: The job requires working closely with marketing and sales teams. Provide examples of how you've successfully collaborated with others in previous positions, showcasing your ability to work both independently and as part of a team.
How to prepare for a job interview at Jonas Software
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience in email marketing, especially any specific campaigns you've managed. Highlight your familiarity with automation tools like HubSpot or Marketo, and be ready to share metrics that demonstrate your success.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on data-driven email automation, come equipped with examples of how you've used analytics to improve campaign performance. Discuss key performance indicators (KPIs) you've monitored and how you've adjusted strategies based on those insights.
✨Understand the Company’s Brand and Audience
Research CRB Cunninghams and their target audience before the interview. Be ready to discuss how you can create compelling content that aligns with their brand values and resonates with their customers in the education sector.
✨Prepare Questions About Team Collaboration
Since the role involves working closely with marketing and sales teams, prepare thoughtful questions about team dynamics and collaboration. This shows your interest in being a proactive team player and helps you understand how you can contribute effectively.
