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- Tasks: Create and manage email automation workflows to boost marketing leads.
- Company: Join CRB Cunninghams, a leader in cashless catering and online payment systems for UK education.
- Benefits: Enjoy remote work flexibility, monthly team meetings, and excellent perks.
- Why this job: Be part of a dynamic team driving impactful email campaigns in a thriving industry.
- Qualifications: 2+ years in email marketing; experience with Salesforce and automation tools required.
- Other info: Candidates must be eligible to live and work in the UK.
The predicted salary is between 30000 - 42000 £ per year.
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Email Marketing Executive – CRB Cunninghams UK
About the role
We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.
The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.
Key responsibilities:
Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.
Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.
Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.
Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.
Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.
Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
Stay up to date with email marketing best practices, tools, and compliance requirements.
Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.
2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.
Strong understanding of email funnel strategy and lead nurturing.
Experience with Salesforce CRM – managing campaigns, data, and contact records.
Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.
Self-starter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
Experience with HTML/CSS for email design tweaks
Knowledge of SEO or content marketing strategies
Familiarity with tools like Google Analytics or GA4
Marketing experience in the Education Sector
Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.
The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.
Only candidates who are eligible to live and work in the UK need apply.
Business Unit:
CRB Cunninghams
Description
:
Email Marketing Executive – CRB Cunninghams UK
About the role
We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.
The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.
Key responsibilities:
Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.
Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.
Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.
Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.
Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.
Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
Stay up to date with email marketing best practices, tools, and compliance requirements.
Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.
Essential Skills:
2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.
Strong understanding of email funnel strategy and lead nurturing.
Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation.
Experience with Salesforce CRM – managing campaigns, data, and contact records.
Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.
Self-starter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
Experience with HTML/CSS for email design tweaks
Knowledge of SEO or content marketing strategies
Familiarity with tools like Google Analytics or GA4
Marketing experience in the Education Sector
Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.
The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.
Only candidates who are eligible to live and work in the UK need apply.
Business Unit:
CRB Cunninghams
Scheduled Weekly Hours:
37.5
Number of Openings Available:
1
Worker Type:
Regular
Career Site:
More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.
Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.
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Email Marketing Executive employer: Jonas Software UK
Contact Detail:
Jonas Software UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and best practices. This will not only help you in interviews but also show your passion for the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the email marketing space, especially those who have experience with platforms like Salesforce or HubSpot. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio showcasing your previous email campaigns and their results. This tangible evidence of your skills can set you apart from other candidates during the selection process.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs you've worked with in past roles. Being able to articulate how you've improved open rates or conversions will demonstrate your analytical skills and effectiveness in email marketing.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and automation. Focus on specific achievements, such as successful campaigns you've managed or metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for email marketing and your understanding of the role. Mention specific skills that align with the job description, like your experience with CRM systems and email automation tools.
Showcase Your Analytical Skills: Since the role involves monitoring and reporting on email performance, include examples of how you've used data to drive decisions in past roles. Highlight any tools you’ve used for analytics, such as Google Analytics or Salesforce.
Demonstrate Team Collaboration: The job requires working closely with marketing and sales teams. Provide examples in your application of how you've successfully collaborated with others to achieve common goals, especially in lead generation or campaign execution.
How to prepare for a job interview at Jonas Software UK
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience in email marketing, especially any specific campaigns you've managed. Highlight your familiarity with platforms like HubSpot or Salesforce, and be ready to share metrics that demonstrate your success.
✨Demonstrate Data-Driven Decision Making
Since the role focuses on data-driven email automation, come equipped with examples of how you've used analytics to improve campaign performance. Discuss key performance indicators (KPIs) you've monitored and how you've adjusted strategies based on those insights.
✨Emphasise Collaboration Skills
The position requires collaboration with marketing and sales teams. Prepare to talk about how you've worked with others in past roles, particularly in identifying automation opportunities and executing successful campaigns together.
✨Stay Updated on Best Practices
Make sure to mention your commitment to staying current with email marketing trends and best practices. This could include discussing recent changes in compliance requirements or new tools you've explored that could benefit the company.
