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- Tasks: Drive marketing strategy, lead generation, and product launches in a dynamic EdTech environment.
- Company: Join Tucasi, a leading EdTech SaaS company transforming school payments and communication.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Shape the future of education tech while leveraging AI to enhance marketing strategies.
- Qualifications: 3+ years in B2B SaaS marketing with a focus on results and innovation.
- Other info: Collaborative culture with a focus on impactful work and career development.
The predicted salary is between 36000 - 60000 £ per year.
Tucasi is a leading EdTech SaaS company helping schools, multi-academy trusts, and school caterers streamline payments and parent communication. Our mission? To ensure every child can enjoy lunch time, go on adventures, and take part in the things that make school special—while helping schools run smoothly and keeping parents informed. Last year, we supported over 2,000 schools across England, processing 49 million school meals, enabling 67,000 school trips, and handling over 8 million transactions—all through our platform.
We’re looking for a commercially minded marketer to join our team at Tucasi. You’ll play a pivotal role in driving our existing brand forward and launching new products to market. Shaping everything from go-to-market strategy and lead generation to messaging, positioning, and campaign execution. This is a fantastic opportunity to build and lead full-funnel marketing activity across both account-based and inbound marketing, and product marketing. We want someone who can delve into AI to help build out a marketing tech stack, you’ll have the opportunity to test, learn and build out an AI marketing function to drive results. You’ll work closely with Sales, Product, and Leadership to align marketing with business goals — owning the strategy, budget, tooling, and delivery. If you’re looking for a high-impact role where your work will shape the future of a SaaS business, we’d love to hear from you.
Key Responsibilities
- Define the marketing strategy aligned to business growth objectives and long-term vision
- Shape the company’s go-to-market approach across our different client segments and products.
- Translate product features into clear, compelling benefits for different personas
- Lead go-to-market plans for new features and product launches
- Partner with Sales to own the end-to-end revenue funnel — from awareness to close
- Develop and deliver account-based marketing (ABM) programs to support enterprise and mid-market growth
- Own pipeline generation targets and measure CAC, ROI, LTV, and conversion metrics
- Build out the strategy for integrated marketing campaigns across email, SEO, content, social, and events
- Drive lead generation and nurture prospects through the funnel with targeted campaigns and marketing automation
- Create and own a best-in-class, AI-enabled marketing tech stack to enable efficiency and scalability
- Report on marketing performance weekly, monthly, and quarterly (e.g., MQLs, pipeline contribution, CAC, ROI)
Experience:
- 3+ years in a B2B SaaS company
- Stepping into your first marketing manager role
- Proven experience in delivering marketing results and ROI
- Experience designing and implementing a marketing tech stack
- Knowledge of AI-powered tools for automation, analytics, and content
- Strong understanding of full-funnel marketing
- Proven success in developing and delivering demand generation campaigns
- Exceptional communication and stakeholder influence skills
- Strong understanding of marketing automation platforms
- Demonstrable experience with account-based marketing and product-led growth
Marketing Manager in Eastleigh employer: Jonas Software UK
Contact Detail:
Jonas Software UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Eastleigh
✨Tip Number 1
Network like a pro! Reach out to people in the EdTech and SaaS space, especially those at Tucasi. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially any AI-driven campaigns. This will help us see your creativity and expertise in action.
✨Tip Number 3
Prepare for the interview by understanding our mission and values. Be ready to discuss how your experience aligns with driving growth and innovation at Tucasi. We love candidates who are passionate about making a difference!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Tucasi.
We think you need these skills to ace Marketing Manager in Eastleigh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B SaaS and any specific achievements that align with Tucasi's mission. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about EdTech and how your skills can help Tucasi grow. Be sure to mention your experience with AI tools and marketing tech stacks.
Showcase Your Results: When detailing your past roles, focus on the results you've achieved. Use metrics to demonstrate your success in lead generation, ROI, and campaign performance. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Jonas Software UK
✨Know Your Stuff
Before the interview, dive deep into Tucasi's mission and recent achievements. Familiarise yourself with their products and how they impact schools and parents. This will not only show your genuine interest but also help you align your marketing strategies with their goals.
✨Showcase Your AI Knowledge
Since the role involves building an AI-enabled marketing tech stack, be prepared to discuss your experience with AI tools. Bring examples of how you've used AI in past campaigns or how you envision it enhancing Tucasi's marketing efforts.
✨Prepare for Collaboration Questions
Tucasi values teamwork across departments. Think of specific instances where you've successfully collaborated with sales or product teams. Highlight how you can bridge gaps between marketing and other functions to drive results.
✨Metrics Matter
Be ready to talk numbers! Discuss your experience with key performance indicators like CAC, ROI, and conversion metrics. Show how you've used data to inform your marketing decisions and how you plan to measure success at Tucasi.