Paid Social Manager

We’re looking for a commercially driven and creatively minded Paid Social Manager to take ownership of our paid social strategy and performance. This is a hands‑on role where you’ll lead the planning, execution, and optimisation of campaigns across Meta, TikTok, and Pinterest – ensuring every pound of spend delivers measurable impact. You’ll make an impact by scaling customer acquisition, strengthening retention, and driving revenue growth through best‑in‑class paid social execution. Working at pace, you’ll turn insight into action – continually testing, learning, and refining to unlock new opportunities. Collaborating closely with our creative, content, email, e‑commerce, and agency partners, you’ll ensure a seamless and consistent customer journey across every touchpoint. With a strong understanding of platform trends, consumer behaviour, and performance marketing, you’ll help shape a full‑funnel strategy that delivers both short‑term results and long‑term brand growth. You’ll be able to work from home 2 days per week.

We’re a family‑run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

HOW YOU'LL CONTRIBUTE

• Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Pinterest
• Manage budgets and pacing strategies alongside the Senior Digital Marketing Manager to maximise performance
• Translate campaign objectives into clear, results‑driven paid social plans
• Run A/B tests across creative, targeting, bidding strategies, and formats to continuously improve performance
• Brief and direct paid social creative in collaboration with our in‑house design team
• Develop strategies to drive efficient customer acquisition, retention, repeat purchase, and lifetime value
• Deliver against revenue targets, with clear reporting frameworks across key KPIs
• Lead UGC and creator‑led content strategies in partnership with social and influencer teams
• Own seasonal forecasting for revenue and spend across paid social
• Identify new growth opportunities through industry trends, platform updates, and competitor analysis
• Support the implementation of the wider paid social marketing calendar
• Partner with the wider marketing team to drive traffic, database growth, and sign‑ups
• Ensure consistent messaging across campaigns by aligning with content, creative, and social teams
• Collaborate with the email team to strengthen customer journeys and data capture
• Maintain accurate tracking and measurement, including Meta Pixel, CAPI, and server‑side integrations
• Support wider brand initiatives and ad‑hoc projects where needed

THE TALENT YOU'LL BRING

• A highly collaborative and proactive approach, with strong ownership and a desire to make an impact
• A data‑driven mindset, with the ability to turn insights into actionable recommendations
• Target and KPI focused, with strong commercial awareness
• Proven experience managing paid social channels across Meta, TikTok, and Pinterest
• Strong understanding of acquisition marketing and awareness of wider channel strategy
• Confident in attribution, performance analysis, GA4, and platform reporting
• At least 3 years’ experience in a similar role, ideally within retail or an agency environment

PERFECTLY PACKAGED

• A competitive salary DOE
• 33 days holiday including bank holidays rising to 35 with length of service
• Abroad benefits package including our staff favourite – a very generous staff discount across both our brands.
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of.

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts. We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.