Head of Brand Marketing in Banbury

We have an exciting opportunity to join us as Head of Brand Marketing, where you’ll play a pivotal role in defining the future direction of our two distinct global brands, Katie Loxton and Joma Jewellery (also known as A Littles & Co. in the US). Reporting to the Creative Director, you’ll own the long-term Brand Strategy & Marketing Roadmap across both brands, translating customer insight, product strategies and business priorities into clear, integrated marketing strategies that strengthen brand equity, accelerate customer acquisition, grow loyalty and deliver measurable commercial growth.

Working closely with Product, Merchandising and Commercial teams, you’ll shape the annual and seasonal brand roadmap, bringing together key product launches, commercial moments, partnerships, influencer programmes, PR activity, retail activations and customer initiatives to support our wider business objectives. You’ll ensure every initiative has a clear target audience, customer proposition, commercial objective, investment rationale and measurable outcomes, with every channel working together behind one aligned brand strategy.

You will make an impact through championing the voice of the customer across the business, using customer insight, market trends, competitor analysis and commercial performance to identify growth opportunities, shape future marketing priorities and influence product, brand and business decisions. You’ll lead our Brand Managers, Social Media team and external PR partners, setting the strategic direction for customer-first marketing, social growth, PR, influencer and partnership strategies that build awareness, strengthen brand desirability and drive measurable business growth.

You’ll also own the strategic briefing process, creating clarity across Brand Marketing, Creative and Content to ensure every brief is rooted in a clear commercial opportunity, customer insight, target audience, proposition, objectives, key messages, customer journey, channel strategy, budget and KPIs. While Brand Marketing defines the strategic direction and desired business outcomes, you’ll work closely with Creative and Content to bring these strategies to life through compelling concepts, storytelling and execution.

A key part of your role will be establishing robust measurement frameworks across all brand activity, continually evaluating brand awareness, customer acquisition, engagement, PR impact, influencer performance, community growth and return on marketing investment. You’ll use these insights to optimise future strategy and ensure every marketing investment contributes to measurable brand and commercial growth.

If you are an ambitious, commercially driven brand leader with exceptional brand instinct, a passion for customer insight and a proven track record of scaling premium consumer brands, this may be the perfect opportunity for you. You’ll be a strategic thinker who thrives in a fast-paced environment, brings clarity to complex challenges and is confident influencing cross-functional teams to deliver ambitious commercial results.

This role is Monday to Friday, 9am–5pm. You'll enjoy the exciting buzz of our stunning Head Office in Banbury, Oxfordshire, spending an average of three days a week with the team, alongside the flexibility to work from home for the remaining days.

HOW YOU'LL CONTRIBUTE

• Brand Strategy & Commercial Growth: Defining and leading the long-term Brand Strategy & Marketing Roadmap across both brands, aligning marketing priorities with business objectives and future growth opportunities.
• Go-to-Market Strategy & Brand Planning: Owning the annual and seasonal Brand Strategy & Marketing Roadmap, defining key launches, trading moments, partnerships, PR activity, retail activations and customer initiatives.
• Social Growth, Community & Brand Influence: Defining and leading the long-term organic social strategy across both brands, setting ambitious objectives for audience growth, engagement, advocacy and commercial contribution.
• PR, Influencer & Brand Partnerships: Defining and leading the long-term PR, influencer and partnership strategy across both brands.
• Leadership, Collaboration & Strategic Direction: Leading, coaching and inspiring Brand Managers, the Social Media team and external PR partners, building a culture of accountability, strategic thinking, innovation and continuous improvement.
• Performance, Insight & Continuous Growth: Owning the Brand Marketing measurement framework, defining how success is measured across all brand activity.

THE TALENT YOU'LL BRING

• Strong experience leading brand strategy and marketing within a consumer-facing, commercially driven business.
• A natural ability to combine strong commercial thinking with an instinct for brand, style and storytelling.
• Strong understanding of customer insight, cultural trends, market intelligence and commercial performance, using these to spot opportunities and shape strategic direction.
• Experience building and delivering integrated marketing strategies that connect brand, product, content, social, PR, influencer, partnerships and commercial priorities.
• A commercial mindset that balances long-term brand building with short-term performance, knowing when to protect brand equity and when to push for growth.
• Experience leading and developing high-performing teams, creating clarity, accountability and an environment where people feel empowered to do their best work.
• Confidence working across a business, bringing teams together around a shared vision and turning strategic thinking into clear, actionable plans.
• Strong commercial and analytical thinking, with a clear understanding of marketing KPIs, performance measurement and return on investment.
• A deep understanding of customers, culture and consumer behaviour, with the curiosity to keep learning and spotting what’s next.
• A willingness to challenge the status quo, bringing fresh ideas, new perspectives and different approaches to keep our brands relevant and ahead.
• The ability to thrive in a fast-paced, entrepreneurial environment, with the energy and resilience to turn ambitious ideas into meaningful commercial results.
• A shared passion for creating beautiful, thoughtful brands that customers want to be part of, and products they genuinely love.

PERFECTLY PACKAGED

• A competitive salary depending on experience.
• 33 days holiday including bank holidays rising to 35 with length of service.
• Abroad benefits package including our staff favourite – a very generous staff discount across both our brands.
• Opportunities to make an impact as well as learn and develop further.
• An innovative and friendly workplace with a team we’re proud to be part of.

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts. We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.