Senior Social Media & Influencer Manager

We are looking for a Senior Social Media & Influencer Manager who is obsessed with all things social, content and influencer marketing to join our wonderfully talented Brand team. This is an exciting opportunity for a social-savvy creative with a strategic mindset to take the lead on our social media and influencer strategy, driving brand awareness, growing our global community and creating meaningful connections with our global Joma Jewellery and Katie Loxton customers.

From developing scroll-stopping content and exciting influencer partnerships to bringing our biggest brand campaigns to life across social, you'll play a pivotal role in shaping how our brands show up, connect and engage with audiences. You will make an impact by turning creative ideas into strategic, results-driven activity, using your knowledge of emerging trends, platforms and customer behaviours to identify new opportunities for growth. Working closely with our Head of Brand Marketing, you'll help shape our long-term brand vision through social, ensuring our content is always on-brand, relevant and commercially focused. As a senior member of the team, you'll also inspire and develop those around you, bringing fresh thinking, sharing your expertise and championing a culture of creativity.

With a passion for all things social and the confidence to influence across the business, you'll help take our social presence and influencer activity to the next level. The role is Monday to Friday, 9am–5pm. You’ll enjoy the exciting buzz of our stunning head office in Banbury, Oxfordshire, spending an average of three days a week in the office, with the flexibility to work from home on the remaining days. Please note, this position is offered on a 12-month fixed-term contract.

HOW YOU'LL CONTRIBUTE

• Social Media Strategy & Management: Take ownership of the development and ongoing evolution of our social media and influencer strategy, translating wider brand and business objectives into clear priorities, plans and measurable outcomes. Develop platform-specific strategies, with a focus on Instagram, TikTok and Facebook, setting KPIs and ensuring content is optimised to drive growth, reach and engagement. Own the social media and influencer budget, ensuring investment is used effectively across always-on activity, key trade moments and influencer-led campaigns. Work closely with Paid Digital Marketing to identify best-performing content for paid amplification and report on results. Propose innovative social concepts and campaign ideas, outlining proposed budgets and expected ROI. Oversee social media channels, content calendars and plans across our brands, ensuring activity supports wider brand campaigns, encourages UGC and drives audience interaction. Lead social reporting across the business, delivering monthly and key trade moment reports that highlight performance, successes, learnings and actionable recommendations. Use social and influencer performance data to evaluate effectiveness, identify commercial opportunities and inform future investment, activity and resource allocation. Act as the social media expert across the business, keeping up to date with emerging platforms, tools, features, trends, competitor activity and industry best practice. Help shape our international social media strategy, guiding multi-territory content and activations while considering global opportunities and local audiences. Work with the Digital Marketing team to ensure consistency across organic and paid content, and advise our PR agency on influencer targets and opportunities to maximise social coverage at brand events. Bring social expertise to wider brand partnerships, identifying brand and charity collaborations that can drive awareness, growth and engagement. Proactively identify opportunities to evolve our social and influencer approach, making recommendations to the Head of Brand Marketing that support long-term brand growth and commercial objectives.
• Content: Lead the social content vision and plan, working closely with the Head of Creative and wider Brand team to ensure alignment with creative direction, brand objectives and key priorities. Provide creative direction and guidance to the Content Creator, ensuring content delivers against the agreed strategy, maintains a consistent brand identity and meets excellent quality standards. Drive content innovation, developing fresh ideas, creative hooks and influencer briefs that cut through the noise, tap into emerging trends and engage new audiences. Lead social content planning for events and photoshoots, directing execution and attending key events to oversee delivery, build influencer relationships and identify opportunities to increase brand awareness and engagement. Review social content and provide creative feedback to ensure consistently high standards, quality and effectiveness across all channels.
• Community & Influencer: Lead the development and continuous growth of our social community, driving following, engagement, brand awareness and commercial performance. Develop and evolve our influencer strategy across all tiers, including ambassadors, nano, micro, macro and VIPs, building authentic, long-term partnerships while continually identifying new talent. Take ownership of the development and performance of our ambassador and influencer programme, ensuring partnerships deliver against agreed objectives and authentically represent our brands. Lead VIP edits from initial concept through to execution, collaborating with senior stakeholders across Brand, Creative and Merchandising. Propose and develop national and international influencer and community events, working closely with the Senior Brand Manager to bring concepts to life. Ensure appropriate processes are in place for influencer agreements, content approvals, usage rights and disclosure requirements, working with relevant internal teams and external partners.
• Cross-functional Leadership & Team Development: Act as the senior social and influencer marketing expert across the business, advising and influencing stakeholders on opportunities to maximise social impact across brand campaigns, commercial activity and wider marketing initiatives. Build strong relationships across Brand, Creative, Digital Marketing, Ecommerce and Sales, ensuring social expertise is embedded in wider business planning and decision-making. Lead and develop the Social team, setting clear objectives, priorities and expectations, delegating effectively and ensuring accountability for high-quality work delivered to agreed deadlines. Coach and mentor team members through regular feedback, performance reviews and knowledge sharing, identifying individual strengths, development opportunities and skills gaps. Oversee team workloads, processes and resource allocation, identifying opportunities to improve efficiency, collaboration and quality of delivery. Ensure social and influencer activity follows brand guidelines, Company policies and relevant industry requirements, including influencer disclosures and content usage permissions. Oversee social media issues and reputational risks, ensuring sensitive matters are handled appropriately and escalated to relevant stakeholders. Undertake other reasonable ad hoc duties as requested by the Company.

Due to the nature of social media, there will be occasional requirements to work evenings and weekends.

THE TALENT YOU'LL BRING

• Proven experience in social media and influencer marketing, ideally managing global platforms across the UK and US.
• Previous experience line managing and developing a team, with the ability to coach, motivate and inspire others through clear communication and knowledge sharing.
• Confident business partnering with other departments, building strong relationships and bringing specialist expertise to strategic projects that drive the business forward.
• Strong strategic thinking, with the ability to translate wider brand and business objectives into effective social and influencer strategies.
• Creative flair and a genuine passion for social media, content creation, emerging trends and influencer marketing.
• A strong understanding of social media platforms, metrics, analytics and reporting software, with the ability to interpret performance data, evaluate ROI and make actionable recommendations.
• Commercial awareness, with experience managing budgets, prioritising investment and identifying opportunities to maximise the effectiveness of resources.
• Excellent creative and numerical attention to detail, with strong copywriting skills and the ability to adapt to different brand tones of voice.
• A global mindset, with the ability to think internationally while understanding local audiences and markets.
• Excellent planning and organisational skills, with experience managing social calendars, campaign plans and presentations.
• Confident influencing and advising senior stakeholders, using specialist knowledge and insights to shape decisions and drive improvements.
• Strong written and verbal communication skills, with the confidence to present ideas and speak on camera for social content.
• A self-motivated, proactive approach, with the ability to work at pace, manage competing priorities and multitask in a fast-moving environment.
• Flexible and adaptable, with the ability to learn quickly and respond to changing business and social media needs.
• A good understanding of social media governance, influencer marketing requirements, brand reputation, content approvals and usage rights.
• A genuine passion for fashion and the wider social media landscape.

PERFECTLY PACKAGED

• A competitive salary
• 33 days holiday including bank holidays rising to 35 with length of service
• Abroad benefits package including our staff favourite – a very generous staff discount across both our brands.
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of.

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts. We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.