Johwa Hair & Living is looking for a creative and proactive Part‑Time Marketing Strategist to help grow our brand presence and attract new customers through engaging content and marketing initiatives.
Key Responsibilities
- Develop and execute a monthly content strategy for Johwa's social media platforms (Instagram, TikTok, Facebook, etc.)
- Plan, create, edit and publish engaging photo and video content that aligns with the brand
- Source and coordinate for influencer campaigns
- Source and coordinate hair model sessions
- Work closely with the Marketing Lead/Overall Strategist to execute marketing campaigns and achieve business objectives
- Monitor social media performance and provide recommendations to improve engagement and reach
- Stay updated on social media trends and suggest fresh content ideas relevant to the beauty and wellness industry
- Assist in planning and executing seasonal campaigns, promotions and brand collaborations
- Coordinate with salon staff and stylists to organise content shoots and ensure smooth execution
- Build relationships with micro‑influencers, content creators and local communities for marketing opportunities
- Maintain a consistent brand voice and visual identity across all marketing channels
- Support the creation of marketing materials such as posters, promotional graphics and email campaigns when required
We're Looking For Someone Who
- Has experience in social media marketing or digital marketing
- Is creative with strong content planning and storytelling skills
- Is familiar with Instagram, TikTok and current social media trends
- Has basic photography/videography and editing skills (Canva, CapCut, Adobe Express, etc. is a bonus)
- Is organised, proactive and able to manage multiple projects independently
Contact Details:
JOHWA HAIR & LIVING PTE. LTD. Recruitment Team
