Marketing Senior Manager

We are looking for a commercially focused Senior Marketing Manager to lead our go-to-market strategy across JC's priority growth sectors: Financial Services, Technology & Life Sciences, and Energy, Infrastructure & Sustainability. This is a pivotal leadership role within our Marketing team, responsible for driving measurable commercial outcomes through marketing. You will work at the heart of the business, partnering with sector leaders and senior stakeholders to shape how we go to market, improve win rates, strengthen cross-sell, and accelerate sector growth.

Location is flexible in our Scottish and Newcastle offices.

Senior Marketing Manager will be responsible for (but not limited to):

• Sector Go-to-market strategy
  • Define and lead go-to-market strategies for our priority sectors, aligned to firmwide growth ambitions.
  • Identify where and how we can win in the market, translating sector priorities into clear, focused marketing and BD strategies.
  • Ensure alignment between sector strategies, service line opportunities, and broader firm priorities.
• Driving commercial outcomes
  • You will be accountable for delivering measurable impact in:
  • Cross-sell growth across service lines (Tax, Audit, Advisory).
  • Sector growth, particularly in priority areas identified by the Board.
  • Win rate improvement, with a focus on competitive markets such as Financial Services in London.
• Embedding marketing into the business
  • Build strong, trusted relationships with Partners, Directors, and Heads of Teams.
  • Act as a true marketing partner, embedded within sector teams, contributing to commercial conversations and decision-making.
  • Confidently challenge and shape BD thinking, positioning, and market approach where needed.
• Propositions, pitching and positioning
  • Strengthen proposition clarity and differentiation across priority sectors.
  • Lead improvements in our approach to proposals, ensuring we present compelling, insight-led offerings.
  • Work closely with internal and external stakeholders to ensure consistency in messaging and impact.
• Data, insight and CRM leadership
  • Champion a data-led and insights approach to marketing and BD.
  • Leverage data and market insight to:
  • identify opportunities.
  • improve targeting.
  • measure performance and ROI.
  • Build a clear feedback loop on what is and isn’t working in the market.
• Leadership and team development
  • Lead and develop Marketing Manager(s) and Executives within the go-to-market function.
  • Create a culture of accountability, clarity, and high performance.
  • Set clear expectations for what it means to be a “marketing partner” to the business.
• Collaboration across the Marketing Team
  • Work closely with the Senior Manager responsible for external communications and reputation.
  • Ensure alignment between commercial strategies and our brand, positioning, and client experience.
  • Contribute to the overall leadership and development of the Marketing team.

About you

• Senior marketing/business development experience within professional services (ideally Big 4 or similar).
• Strong commercial acumen with a track record of driving growth, improving win rates, and identifying cross-sell opportunities.
• Experience developing go-to-market and sector strategies aligned to business objectives.
• Excellent communication and influencing skills, with confidence engaging senior stakeholders, Partners, and Directors.
• Data-driven approach with strong CRM, reporting, and performance analysis experience.
• Proven success supporting proposals, pitches, and competitive positioning.
• Credible relationship builder who can challenge constructively, build trust, and drive collaboration across the business.
• Proactive, self-directed leader with the confidence to operate at a senior level and deliver results.

Why join our Marketing team?

This is an exciting opportunity to join a well-respected Marketing team undergoing transformation, with a clear strategy, strong leadership support, and a focus on delivering real impact. You’ll work across high-priority sectors, contribute to innovative campaigns, and help shape marketing that drives measurable growth for the firm. As a core function, the team partners with stakeholders across the business, from the Board to local teams, building strong relationships that enable success.

Our team of 10 brings together expertise across brand, communications, digital, events and sector marketing, collaborating closely across offices to share ideas and deliver high-quality work. We combine strategic thinking with creativity, getting close to our audiences to create meaningful, standout campaigns. We’re looking for forward-thinking people, with energy, who are ready to challenge norms, contribute their ideas, and grow as part of a team that’s playing an increasingly central role in the firm’s future.

Why JC?

Johnston Carmichael helps to build success stories that change lives - whether it’s our clients, our communities, or most importantly, our people, who now number over 800 across the UK. We work with individuals and businesses all over the country and our expertise covers almost every industry sector. We’re also an independent member firm of Moore Global Network Limited, a global accounting and advisory network of over 37,000 advisers across more than 114 countries.

Everything we do at Johnston Carmichael is underpinned by our four core values – Doing The Right Thing, Standing In Other People’s Shoes, Leading Our Future and Remaining Relevant. We’ve created a range of ways to support our people to make sure every voice is heard, including our People and Culture Forum, and we encourage each of our sharp minds to be leaders of their work and learning. In the last 10 years we’ve raised more than £450,000 for charity and continuously evolved our commitment to sustainable business practices. We are Gold sponsors of the Kiltwalk and also partner with Netball Scotland and England Netball, creating an enduring impact on the ground in our communities.

We look forward to hearing from you. If you're ready to write your success story with us, apply today.

Equal opportunity statement

At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace. A copy of this policy will be made available on request. We also welcome applications from individuals who have had time away from paid employment.