Marketing Manager - Sector Marketing

We are looking for an experienced and proactive Marketing Manager to support the delivery of our go-to-market strategies across Johnston Carmichael’s priority and established sectors. Location is flexible within our Scottish or Newcastle offices. This role is central to bringing our marketing strategy to life — translating sector priorities into impactful campaigns, initiatives, and activity that support growth, strengthen relationships, and enhance our presence in the market.

The Marketing Manager will be responsible for (but not limited to):

• Sector marketing planning and delivery
  • Develop and deliver detailed marketing plans aligned to sector strategies
  • Lead the planning and execution of campaigns, events, and communications
  • Ensure a consistent, high-quality approach across all activity
• Campaign development and execution
  • Translate strategy into targeted, insight-led campaigns across all areas of the marketing mix – events, digital, PR and brand campaigns
  • Work with internal teams and external partners to deliver activity across multiple channels
  • Ensure campaigns are aligned to commercial objectives and audience needs
• Supporting commercial outcomes
  • Identifying opportunities for cross-sell through campaigns and content
  • Supporting targeted activity to drive sector growth
  • Contributing to activity that strengthens win rates, including targeted campaigns and insights
  • Managing tenders and proposals as needed, supported by the wider Marketing team
• Insight, data and optimisation
  • Use analytics to support targeting, monitor performance, and improve effectiveness of activity
  • Provide insight and recommendations to refine and improve marketing plans
• Stakeholder management
  • Build strong working relationships with Partners, Directors, Senior Managers, and wider teams
  • Act as the day-to-day marketing lead for allocated sectors
  • Ensure stakeholders are engaged, informed, and supported
• Coaching and team contribution
  • Support and coach junior team members where appropriate
  • Contribute to a collaborative, high-performing team culture
  • Share ideas and continuously look to improve how we deliver marketing

About you:

• Excellent communication and stakeholder management skills, with the ability to influence at all levels
• Experience in a Marketing Manager role within professional services or a B2B environment
• Proven track record of developing and delivering marketing plans and campaigns aligned to business objectives
• Strong knowledge of marketing trends, best practices, and innovative approaches
• Analytical and data-driven, with experience using insights to optimise performance
• Experience using CRM systems for targeting, reporting, and continuous improvement
• Highly organised, able to manage multiple priorities and deadlines effectively
• Proactive and results-focused, with a strong sense of ownership and initiative
• Strong relationship-building skills and the ability to act as a trusted marketing partner
• Collaborative team player who supports colleagues and contributes to a high-performance culture.

Why join our Marketing team?

This is an exciting opportunity to join a well-respected Marketing team undergoing transformation, with a clear strategy, strong leadership support, and a focus on delivering real impact. You’ll work across high-priority sectors, contribute to innovative campaigns, and help shape marketing that drives measurable growth for the firm.

As a core function, the team partners with stakeholders across the business, from the Board to local teams, building strong relationships that enable success. Our team of 10 brings together expertise across brand, communications, digital, events and sector marketing, collaborating closely across offices to share ideas and deliver high-quality work. We combine strategic thinking with creativity, getting close to our audiences to create meaningful, standout campaigns. We’re looking for forward-thinking people, with energy, who are ready to challenge norms, contribute their ideas, and grow as part of a team that’s playing an increasingly central role in the firm’s future.

Why JC?

Johnston Carmichael helps to build success stories that change lives - whether it’s our clients, our communities, or most importantly, our people, who now number over 800 across the UK. We work with individuals and businesses all over the country and our expertise covers almost every industry sector. We’re also an independent member firm of Moore Global Network Limited, a global accounting and advisory network of over 37,000 advisers across more than 114 countries.

Everything we do at Johnston Carmichael is underpinned by our four core values – Doing The Right Thing, Standing In Other People’s Shoes, Leading Our Future and Remaining Relevant. We’ve created a range of ways to support our people to make sure every voice is heard, including our People and Culture Forum, and we encourage each of our sharp minds to be leaders of their work and learning. You can read more about our culture and values here.

In the last 10 years we’ve raised more than £450,000 for charity and continuously evolved our commitment to sustainable business practices. We are Gold sponsors of the Kiltwalk and also partner with Netball Scotland and England Netball, creating an enduring impact on the ground in our communities. At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace. A copy of this policy will be made available on request. We also welcome applications from individuals who have had time away from paid employment.