We are looking for a commercially focused Senior Marketing Manager to lead our go-to-market strategy across JC's priority growth sectors: Financial Services, Technology & Life Sciences, and Energy, Infrastructure & Sustainability. This pivotal leadership role will drive measurable commercial outcomes through marketing, partnering with sector leaders and senior stakeholders to shape go-to-market approaches, improve win rates, strengthen cross-sell, and accelerate sector growth.
Location
Location is flexible within our Scottish and Newcastle offices.
Responsibilities
- Sector Go-to-market strategy
- Define and lead go-to-market strategies for our priority sectors, aligned to firmwide growth ambitions.
- Identify how we can win in the market, translating sector priorities into clear, focused marketing and BD strategies.
- Ensure alignment between sector strategies, service line opportunities, and broader firm priorities.
- Driving commercial outcomes
- Accountable for delivering measurable impact in cross‑sell growth across service lines (Tax, Audit, Advisory).
- Lead sector growth, particularly in priority areas identified by the Board.
- Improve win rates in competitive markets such as Financial Services in London.
- Embedding marketing into the business
- Build strong, trusted relationships with Partners, Directors, and Heads of Teams.
- Act as a true marketing partner, embedded within sector teams, contributing to commercial conversations and decision‑making.
- Challenge and shape BD thinking, positioning, and market approach where needed.
- Propositions, pitching and positioning
- Strengthen proposition clarity and differentiation across priority sectors.
- Lead improvements in our approach to proposals, ensuring we present compelling, insight‑led offerings.
- Work closely with internal and external stakeholders to ensure consistency in messaging and impact.
- Data, insight and CRM leadership
- Champion a data‑led and insights approach to marketing and BD.
- Leverage data and market insight to identify opportunities, improve targeting, and measure performance and ROI.
- Build a clear feedback loop on what is and isn't working in the market.
- Leadership and team development
- Lead and develop Marketing Manager(s) and Executives within the go‑to‑market function.
- Create a culture of accountability, clarity, and high performance.
- Set clear expectations for what it means to be a “marketing partner” to the business.
- Collaboration across the Marketing Team
- Work closely with the Senior Manager responsible for external communications and reputation.
- Ensure alignment between commercial strategies and brand, positioning, and client experience.
- Contribute to overall leadership and development of the Marketing team.
Qualifications
- Senior marketing/business development experience within professional services (ideally Big 4 or similar).
- Strong commercial acumen with a track record of driving growth, improving win rates, and identifying cross‑sell opportunities.
- Experience developing go‑to‑market and sector strategies aligned to business objectives.
- Excellent communication and influencing skills, with confidence engaging senior stakeholders, Partners, and Directors.
- Data‑driven approach with strong CRM, reporting, and performance analysis experience.
- Proven success supporting proposals, pitches, and competitive positioning.
- Credible relationship builder who can challenge constructively, build trust, and drive collaboration across the business.
- Proactive, self‑directed leader with the confidence to operate at a senior level and deliver results.
Equal opportunity statement
At Johnston Carmichael we are committed to diversity, equality and inclusion in the workplace. A copy of this policy will be made available on request. We also welcome applications from individuals who have had time away from paid employment.
