General Sales Manager - Volkswagen in Birmingham

Are you ready to rev up your career in the automotive industry? At Johnsons Cars, we\’re not just selling cars; we\’re creating exceptional experiences for our customers.

Johnsons Cars are one of the UKs leading independent franchise dealership networks, with 53 multi‑award‑winning dealerships across the UK. Established in 1999, we have grown rapidly to represent a variety of global car manufacturers with 15 marques in total, including Volkswagen, Skoda, Seat, Hyundai, Ford, Honda, Suzuki, Fiat, Alfa Romeo and Mazda.

General Sales Manager – Volkswagen Dealership, Birmingham.

Compensation

Basic Salary up to £38,000 and up to £18,000 bonus on top.

Must have motor trade experience.

Why Johnsons Cars?

We pride ourselves on maintaining the highest standards of professionalism and integrity. At Johnsons Cars, we are more than just a workplace – we are a team. We value our employees and offer a host of benefits that set us apart from the rest:

• Birthday Leave – an extra paid day off on your birthday.
• Company Pension Scheme.
• Staff Discounts on all 17 brands for vehicle sales, servicing, parts and labour.
• Access to our benefits platform for discounts on fitness gadgets, groceries and more.
• Dentist on Demand – on‑demand dental services.
• Optional benefits such as healthcare cash plans.

Role and Responsibilities

• Promote and nurture a customer‑care culture, delivering care levels consistent with the manufacturer and Johnsons Cars Ltd expectations.
• Utilise monthly management accounts to monitor and control profitability of the Sales Department and take appropriate action to maximise future opportunities.
• Develop sales and marketing plans and budgets to achieve agreed financial, marketing and sales benchmarks.
• Organise, direct and control the activities of sales staff to work to pre‑arranged plans and budgets.
• Ensure optimum use of all material and resources available.
• Provide coaching and training to sales people to improve their performance, focusing on customer satisfaction, prospecting, customer follow‑up, sales process, time management and product knowledge.

The Ideal Candidate

• Sales staff management experience in an automotive setting.
• Previous experience working in sales for an automotive retailer.
• Experience working with similar profile brands.

What We Offer

• 31 days paid annual leave, increasing to 33 with longevity of service.
• Industry‑leading product and manufacturer training.
• Internal training academy and partnership with leading automotive management trainers for career progression.

About the Company

Welcome to Johnsons Cars, one of the UKs biggest independent dealer groups with a nationwide presence spanning 58 sites. Proudly representing 17 brands, we are dedicated to delivering exceptional service to our customers and providing a platform for your personal and professional growth.

Employment Details

• Seniority level: Mid‑Senior
• Employment type: Full‑time
• Industry: Marketing Services