At a Glance
- Tasks: Lead marketing strategies for innovative medical devices across multiple regions.
- Company: Join Johnson & Johnson, a leader in healthcare innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and strong career development.
- Why this job: Make a real impact on healthcare while working with cutting-edge technology.
- Qualifications: 8-10 years of marketing experience in MedTech or healthcare required.
The predicted salary is between 80000 - 100000 € per year.
This job is with Johnson & Johnson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Johnson & Johnson is recruiting for Shockwave Medical Inc. an Associate Director Marketing - North Region, to be located in the United Kingdom.
About MedTech: Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that's pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Position Overview: As Associate Director Marketing for the Region North, you will play a key leadership role in driving the commercial success and sustainable growth of Shockwave Medical across UK, Ireland, Nordics and Benelux regions. You will be responsible for shaping and executing the regional marketing strategy in close alignment with global business objectives, while ensuring strong adaptation to local healthcare systems, regulatory requirements, and reimbursement environments. This role requires strong strategic thinking, the ability to influence across functions, and proven experience developing and executing go-to-market strategies in a complex, multi-country MedTech environment.
You will collaborate closely with regional sales leadership, market access, medical affairs, and global marketing teams to support market penetration, product adoption, and patient access. As a senior member of the regional marketing organization, you will also contribute to building people capabilities, robust processes, and effective ways of working that support long-term growth. This position reports directly to the Region North Sales Director, with a dotted line to International Marketing leadership.
Travel: Regular travel across the North region and occasional international travel required (approximately 60%).
Key Responsibilities:
- Regional Marketing Leadership: Shape and drive the Region North marketing strategy in alignment with global priorities and local market needs. Translate strategic direction into clear regional priorities and execution plans.
- Go-to-Market and Portfolio Strategy: Develop and execute regional go-to-market strategies across the product lifecycle, from launch readiness to mature portfolio optimization. Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.
- Product Launch Excellence: Lead and coordinate regional product launches across all Region North markets. Ensure strong cross-functional launch readiness and track post-launch performance.
- Market Access and Reimbursement: Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.
- Cross-Functional Collaboration: Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing. Influence outcomes in a matrix organisation through clear communication and alignment.
- External Stakeholder Engagement: Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the North region. Support Shockwave Medical's positioning as a trusted partner within the clinical community.
- People Leadership and Capability Building: Provide functional leadership, coaching, and development to future marketing team members as well as sales and marketing coordinators. Contribute to building strong marketing capabilities, processes, and ways of working across the region.
- Governance, Performance, and Compliance: Support regional budget planning, performance tracking, and reporting. Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field; Master's degree preferred.
- 8-10+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi-country initiatives.
- Marketing Expertise: Proven experience developing and executing go-to-market strategies and product launches in complex healthcare environments.
- Market Knowledge: Strong understanding of UKI, Benelux and Nordics healthcare systems and reimbursement landscapes.
- Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.
- Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.
- Languages: Fluency in English required; additional European languages are a plus.
Required Skills:
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Developing Others
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go-to-Market Strategies
- Inclusive Leadership
- Industry Analysis
- Leadership
- Market Research
- Negotiation
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
Associate Director Marketing (North Region) - Shockwave in Wokingham employer: Johnson & Johnson
At Johnson & Johnson, we pride ourselves on being an inclusive employer that values diversity and fosters a supportive work environment. As an Associate Director Marketing for the North Region, you will have the opportunity to lead innovative marketing strategies in a dynamic MedTech landscape while benefiting from robust professional development and collaboration with cross-functional teams. Our commitment to employee growth, coupled with our pioneering healthcare solutions, makes Johnson & Johnson an exceptional place to build a meaningful career in Wokingham, Berkshire.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director Marketing (North Region) - Shockwave in Wokingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. We want you to walk in feeling confident and ready to discuss how your skills align with their goals, especially in the MedTech space.
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your experience and how it relates to the role of Associate Director Marketing. We recommend doing mock interviews with friends or mentors to refine your delivery and get feedback.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the position. We believe this small gesture can set you apart from other candidates and keep you top of mind.
We think you need these skills to ace Associate Director Marketing (North Region) - Shockwave in Wokingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Associate Director Marketing role. Highlight your relevant experience in marketing within the MedTech or healthcare industry, and don’t forget to showcase your strategic thinking skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background aligns with Johnson & Johnson's mission. Be sure to mention your experience with go-to-market strategies and cross-functional collaboration.
Showcase Your Achievements:When detailing your work experience, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success, especially in areas like product launches and market penetration.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to the right team. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Johnson & Johnson
✨Know Your Stuff
Before the interview, dive deep into Johnson & Johnson's values and their innovative approach in MedTech. Familiarise yourself with their Shockwave Medical portfolio and how it aims to revolutionise treatment for cardiovascular diseases. This knowledge will help you connect your experience with their mission.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed go-to-market strategies in previous roles. Highlight your ability to adapt strategies to local market needs, especially in complex healthcare environments. Use data and insights to back up your claims.
✨Emphasise Collaboration Skills
This role requires strong cross-functional collaboration. Be ready to share experiences where you've successfully partnered with sales, medical affairs, or other teams. Illustrate how your interpersonal skills have influenced outcomes in a matrix organisation.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company. Inquire about the challenges they face in the North region or how they measure success for the Associate Director Marketing position. This demonstrates your proactive mindset and genuine interest in contributing to their goals.
