At a Glance
- Tasks: Lead marketing strategies for innovative medical devices across North Europe.
- Company: Join Johnson & Johnson, a leader in healthcare innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on team development.
- Why this job: Make a real impact on healthcare while working with cutting-edge technology.
- Qualifications: 8-10 years in marketing within MedTech; strong strategic and analytical skills required.
The predicted salary is between 80000 - 100000 € per year.
This job is with Johnson & Johnson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function: Marketing
Job Sub Function: Strategic Marketing
Job Category: People Leader
All Job Posting Locations: Wokingham, Berkshire, United Kingdom
Johnson & Johnson is recruiting for Shockwave Medical Inc. an Associate Director Marketing North Europe - Shockwave IVL, to be located in the United Kingdom.
About MedTech: Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that's pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Position Overview: As Associate Director Marketing for the Region North, you will play a key leadership role in driving the commercial success and sustainable growth of Shockwave Medical across UK, Ireland, Nordics and Benelux regions. You will be responsible for shaping and executing the regional marketing strategy in close alignment with global business objectives, while ensuring strong adaptation to local healthcare systems, regulatory requirements, and reimbursement environments.
This role requires strong strategic thinking, the ability to influence across functions, and proven experience developing and executing go-to-market strategies in a complex, multi-country MedTech environment. You will collaborate closely with regional sales leadership, market access, medical affairs, and global marketing teams to support market penetration, product adoption, and patient access. As a senior member of the regional marketing organization, you will also contribute to building people capabilities, robust processes, and effective ways of working that support long-term growth.
This position reports directly to the Region North Sales Director, with a dotted line to International Marketing leadership. Travel: Regular travel across the North region and occasional international travel required (approximately 60%).
Key Responsibilities:
- Regional Marketing Leadership: Shape and drive the Region North marketing strategy in alignment with global priorities and local market needs. Translate strategic direction into clear regional priorities and execution plans.
- Go-to-Market and Portfolio Strategy: Develop and execute regional go-to-market strategies across the product lifecycle, from launch readiness to mature portfolio optimization. Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.
- Product Launch Excellence: Lead and coordinate regional product launches across all Region North markets. Ensure strong cross-functional launch readiness and track post-launch performance.
- Market Access and Reimbursement: Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.
- Cross-Functional Collaboration: Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing. Influence outcomes in a matrix organisation through clear communication and alignment.
- External Stakeholder Engagement: Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the North region. Support Shockwave Medical's positioning as a trusted partner within the clinical community.
- People Leadership and Capability Building: Provide functional leadership, coaching, and development to future marketing team members as well as sales and marketing coordinators. Contribute to building strong marketing capabilities, processes, and ways of working across the region.
- Governance, Performance, and Compliance: Support regional budget planning, performance tracking, and reporting. Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field; Master's degree preferred.
- 8-10+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi-country initiatives.
- Marketing Expertise: Proven experience developing and executing go-to-market strategies and product launches in complex healthcare environments.
- Market Knowledge: Strong understanding of UKI, Benelux and Nordics healthcare systems and reimbursement landscapes.
- Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.
- Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.
- Languages: Fluency in English required; additional European languages are a plus.
Associate Director Marketing North Europe - Shockwave IVL in Wokingham employer: Johnson & Johnson
At Johnson & Johnson, we pride ourselves on being an inclusive employer that values diversity and fosters a supportive work culture. Our commitment to employee growth is evident through our focus on innovative healthcare solutions and the opportunity for team members to lead impactful marketing strategies across multiple regions. Located in Wokingham, Berkshire, you will be part of a pioneering team dedicated to transforming patient care while enjoying a collaborative environment that encourages professional development and personal fulfilment.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director Marketing North Europe - Shockwave IVL in Wokingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Knowing their values, especially around inclusivity and innovation, will help you stand out as a candidate who truly fits.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. Highlight your strategic thinking and collaboration skills, as these are key for the Associate Director position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Associate Director Marketing North Europe - Shockwave IVL in Wokingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Associate Director Marketing role. Highlight your relevant experience in marketing within the MedTech or healthcare industry, and don’t forget to showcase your strategic thinking skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background aligns with Johnson & Johnson's mission. Keep it engaging and personal – we want to see your personality!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive commercial success. Use metrics where possible to show how you’ve made an impact in previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Johnson & Johnson
✨Know Your Stuff
Before the interview, dive deep into Johnson & Johnson's values and their innovative approach in MedTech. Familiarise yourself with their Shockwave Medical portfolio and understand how it fits into the broader healthcare landscape. This will show your genuine interest and help you connect your experience to their mission.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic thinking and go-to-market experience. Think about specific campaigns or product launches you've led, especially in complex healthcare environments. Be ready to discuss how you adapted strategies to meet local market needs, as this role requires a strong understanding of diverse healthcare systems.
✨Build Connections
Since this role involves cross-functional collaboration, think about how you've successfully worked with different teams in the past. Prepare to share stories that demonstrate your ability to influence and communicate effectively across various functions, such as sales, medical affairs, and regulatory teams.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the challenges they face in the North region or how they measure success for the Associate Director Marketing role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
