At a Glance
- Tasks: Lead marketing strategies for innovative medical devices and drive impactful product launches.
- Company: Join Johnson & Johnson, a leader in healthcare innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a chance to influence healthcare outcomes.
- Why this job: Make a difference in healthcare by shaping the future of medical technology.
- Qualifications: 8-10 years in marketing within MedTech or healthcare; strong strategic and analytical skills.
The predicted salary is between 70000 - 90000 £ per year.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Position Overview
Johnson & Johnson is recruiting for Shockwave Medical Inc. an Associate Director Marketing - North Region, to be located in the United Kingdom.
About MedTech
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Travel
Regular travel across the North region and occasional international travel required (approximately 60%).
Key Responsibilities
- Regional Marketing Leadership: Shape and drive the Region North marketing strategy in alignment with global priorities and local market needs. Translate strategic direction into clear regional priorities and execution plans.
- Go-to-Market and Portfolio Strategy: Develop and execute regional go-to-market strategies across the product lifecycle, from launch readiness to mature portfolio optimization. Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.
- Product Launch Excellence: Lead and coordinate regional product launches across all Region North markets. Ensure strong cross-functional launch readiness and track post-launch performance.
- Market Access and Reimbursement: Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.
- Cross-Functional Collaboration: Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing. Influence outcomes in a matrix organisation through clear communication and alignment.
- External Stakeholder Engagement: Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the North region. Support Shockwave Medical’s positioning as a trusted partner within the clinical community.
- People Leadership and Capability Building: Provide functional leadership, coaching, and development to future marketing team members as well as sales and marketing coordinators. Contribute to building strong marketing capabilities, processes, and ways of working across the region.
- Governance, Performance, and Compliance: Support regional budget planning, performance tracking, and reporting. Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field; Master’s degree preferred.
- 8–10+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi-country initiatives.
- Marketing Expertise: Proven experience developing and executing go-to-market strategies and product launches in complex healthcare environments.
- Market Knowledge: Strong understanding of UKI, Benelux and Nordics healthcare systems and reimbursement landscapes.
- Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.
- Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.
- Languages: Fluency in English required; additional European languages are a plus.
Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Developing Others
- Digital Strategy Execution
- Focus
- Go-to-Market Strategies
- Inclusive Leadership
- Leadership
- Market Research
- Negotiation
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
Associate Director Marketing North Europe - Shockwave IVL in Wokingham employer: Johnson & Johnson MedTech
At Johnson & Johnson, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work environment in Wokingham, Berkshire. Our commitment to employee growth is evident through robust development opportunities and a culture that values diversity and individual contributions. Join us in pioneering innovative healthcare solutions while enjoying the benefits of a collaborative team atmosphere and the chance to make a meaningful impact on health for humanity.
Contact Details:
Johnson & Johnson MedTech Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director Marketing North Europe - Shockwave IVL in Wokingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and can hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role in a concise and engaging way. Highlight your relevant experience and how it ties into the company's mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Associate Director Marketing North Europe - Shockwave IVL in Wokingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Associate Director Marketing role. Highlight your relevant experience in marketing within the medical device or healthcare industry, and don’t forget to showcase your strategic thinking and collaboration skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about healthcare innovation and how your background aligns with our mission at Johnson & Johnson. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to lead marketing strategies and product launches. Use metrics where possible to quantify your impact – we love numbers!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Johnson & Johnson MedTech
✨Know Your Market
Before the interview, dive deep into the UKI, Benelux, and Nordics healthcare systems. Understanding the reimbursement landscapes and market dynamics will not only impress your interviewers but also show that you're genuinely interested in the role and its challenges.
✨Showcase Your Leadership Skills
As an Associate Director, you'll need to demonstrate your ability to lead and develop teams. Prepare examples of how you've successfully coached team members or influenced cross-functional collaboration in previous roles. This will highlight your people leadership capabilities.
✨Prepare for Product Launch Discussions
Be ready to discuss your experience with go-to-market strategies and product launches. Think of specific instances where you led a launch or overcame challenges in a complex healthcare environment. This will showcase your marketing expertise and strategic thinking.
✨Engage with Their Vision
Familiarise yourself with Johnson & Johnson's mission and values, especially their focus on health innovation. During the interview, express how your personal values align with theirs and how you can contribute to their goal of delivering smarter, less invasive treatments.
