Global Trauma Marketing Lead, VELYS Launch in Leeds

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured; where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

DePuy Synthes is recruiting for a VELYS Trauma Marketing Manager, located in Leeds, United Kingdom, Zug Switzerland, or Singapore.

Overall Responsibilities

• The Commercial member of a cross functional team that is responsible for launching and establishing the new VELYS Trauma system within the DPS International business’s & Trauma Platforms.
• Ensures marketing efforts maximize returns on capital while achieving strategic goals.
• Develop different business models, aligned with the global and international strategies, and ensure deployment both regionally and locally to ensure we meet our business commitments.
• Will have a focus on key business priorities, building capabilities and building our winning culture.

Position Duties And Responsibilities

• To execute the International strategies for our VELYS Trauma Platforms and ensure delivery of tactical activities to support the Business Plan.
• Part of the cross functional teams and partner with the trauma product platform to bring this new Technology System to market within the designated launch markets.
• Partner with HEMA, Regulatory and Clinical to ensure we have an accelerated and defined market access strategy to launch VELYS Trauma in each top 16 market.
• Partner with Trauma Platform Teams, HEMA, Medical Affairs and Clinical to define the Clinical and Health Economic evidence strategy for new VELYS Trauma Technology platform and procedural solution.
• Develop recommendations for the organizational design to support the new VELYS Trauma Technology platform.
• To represent International needs in product pipeline discussions with global marketing, R&D and Supply Chain teams.
• Partner with our Supply Chain teams to ensure our IBP is fully aligned to our defined launch plans.
• To maintain and develop relationships with the defined KOL’s for each Technology platform.
• To partner actively with the Regional Trauma teams to plan the launch and roll out of VELYS Trauma technology within the portfolio.
• Support activities within our Lighthouse Centre strategy and plans.
• Partner closely with all the EMEA, APAC & LATAM Commercial Leaders and the markets across the EMEA, APAC & LATAM region’s.
• Partner with our Professional Education and Commercial Education teams to ensure we have the education plans that support our Technology launch plans.
• Ensure Health Care Compliance, Quality & Safety principles are championed and actively practiced at every level of the organization.

Extended duties

• Quantifies and ensures the quality, timeliness and cost effective manner in which marketing programs are implemented.
• Allocates marketing resources behind the strategic imperatives to maximize impact.
• Creates and directs communications, research and public relations plans to support the strategic plan.
• Develops and ensures adherence to annual budget.
• Conducts business activities in compliance with ethics and legal requirements.

Education Requirements

• BA/BS required; MBA preferred.

Experience

• Deep expertise in Orthopedics; ideally in Trauma.
• Experience within Clinical technology solutions, Digital products and Capital systems.

Other desirable experiences/attributes

• A digitally savvy marketeer that is technologically curious.
• Drive for results—set the pace for the team to deliver stretch initiatives.
• Strategic orientation—develop strategic insight in the business.
• Strong organizational leadership with in depth change management experience and the ability to inspire and mobilize a large organization through periods of continuous change and transformation.
• Demonstrated high personal resiliency.
• Demonstrates enterprise mindset, with ability to influence and collaborate in a global, matrixed, shared service environment to achieve business objectives.
• Inspirational and Engaging leader—inspire the team to meet customer requirements and fuel business growth.
• Insightful decisions—must make a timely judgment call based on information and business knowledge.
• Change agent—drive innovation to improve the business and support organizational transformation.
• Adaptability—effectively copes with change and ambiguity while showing persistence to meet goals.
• Innovator—develop innovative and impactful strategies and tactics to deliver sustained shared growth.
• Collaborator—ability to partner across the cluster and region and to influence & network indirect teams across the organization to obtain results.
• Business discipline—bring robust compliance process and team alignment within a rapidly changing business.
• Interpersonal and business savvy—build relationships and collaborate cross functionally.
• Business ethics—ensure compliance with governmental regulations and laws.
• Financial acumen—direct and monitor financial and budget activities to achieve goals.
• Resilience—ability to work in a changing environment.
• Credo values and behaviors – in all business activities.

Other Overall Travel expectations

• 40-50% across International Regions.
• English language, other languages preferable.

Equal Opportunity

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Accommodations

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

Preferred Skills

• Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility.