Marketing Manager, Digital Content and Social Media

Overview

In this role, you will own web content and landing pages for Wiley's AI and Data Analytics (AIDA) marketing, and manage Research Intelligence social content to grow audiences and engagement.

You’ll collaborate with cross-functional teams to translate campaign goals into high-performing pages and social assets.

You will optimize page performance, apply CRO and SEO best practices, and ensure brand consistency.

This is an opportunity to shape digital experiences that drive conversion and support ongoing editorial strategy.

• Pay / Benefits
• meeting-free Friday afternoons
• professional development opportunities
• robust employee programs
• competitive compensation and comprehensive benefits
• internal mobility and continual learning
• inclusive workplace policies

Responsibilities

• Build and maintain landing pages for AIDA campaigns, launches, and offers with briefs and assets from marketing leads
• Deliver against the AI web content roadmap, prioritising pages by campaign timing and commercial goals
• Write and edit web copy for landing and product pages, aligning with AIDA messaging and brand guidelines
• Author blog content
• Track and optimise page performance (conversion, traffic sources) and inform future updates
• Implement CRO recommendations across the AIDA web estate with the web marketing team
• Maintain page quality across the AIDA web estate (SEO, accessibility, brand standards)
• Audit the AIDA web estate regularly to retire/ consolidate underperforming content
• Create or source content for the Research Intelligence Linked In account (copy, graphics, short-form video)
• Track and report on account growth and engagement
• Ensure web content and social activity align with AIDA's editorial strategy and content calendar
• Coordinate landing pages and campaign timing with Commercial Marketing and Product Marketing
• Run message testing on web with Field Marketing and Product Marketing and use results to refine messaging
• Collaborate with web platform and design teams to deliver pages on time and to brand standards
• Work with web strategist and SEO experts to evolve the web strategy with best practices
• Key requirements
• Strong B2B marketing experience in a fast-paced, cross-functional environment
• Excellent digital/web copywriting skills and ability to simplify complex information
• Experience building and maintaining web content and landing pages using a CMS
• Webflow experience is useful but not essential (training may be provided)
• Experience creating and managing B2B social media content, especially Linked In
• Strong copywriting for web and social formats
• Experience using performance data to evaluate web and social content (conversion, traffic, engagement)
• Good working knowledge of SEO principles and SEO-focused writing; comfortable with best practices and collaborating with specialists
• Ability to manage multiple pages, content requests, and social schedules against deadlines
• Collaborative and cross-functional teamwork
• Data-driven decision making
• Clear, concise written communication
• CMS management
• Webflow (useful)
• Linked In content creation