At a Glance
- Tasks: Create engaging digital content and manage social media for innovative marketing campaigns.
- Company: Join a leading company transforming knowledge into impactful solutions in science and learning.
- Benefits: Enjoy competitive pay, flexible work hours, and opportunities for professional growth.
- Other info: Embrace a culture of continuous learning and collaboration with diverse perspectives.
- Why this job: Be part of a dynamic team driving innovation and making a real difference in the industry.
- Qualifications: Strong copywriting skills and experience in B2B marketing and social media management.
The predicted salary is between 44800 - 64133 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
The Marketing Manager, Digital Content & Social Media is responsible for the web content, landing pages, and Research Intelligence social media presence that support Wiley's AI and Data Analytics (AIDA) marketing programme. The primary focus of the role is web content, building and maintaining the pages that carry campaigns to conversion, alongside creating social content that supports audience growth and engagement.
Working closely with the Senior Content Marketing Manager, Commercial Marketing, Product Marketing and web platform teams, this person translates campaign and product goals into pages and social content that perform.
Key Responsibilities & Duties:
- Build and maintain landing pages for AIDA campaigns, product launches, and content offers, working with Commercial Marketing, Content Marketing lead on briefs and creative assets.
- Deliver against the AI web content roadmap, prioritising pages against campaign timing and commercial goals.
- Write and edit web copy for landing pages and product pages, ensuring consistency with AIDA messaging and brand narrative guidelines.
- Author blog content.
- Track and optimize page performance, including conversion rates and traffic sources, and use the data to inform page updates and future builds.
- Implement CRO recommendations across the AIDA web estate, working with the web marketing team to test and improve conversion performance.
- Maintain page quality and consistency across the AIDA web estate, including SEO best practice, accessibility, and brand standards.
- Audit the AIDA web estate on a regular cycle, retiring or consolidating content that is outdated, duplicated or underperforming.
- Create or source content for the Research Intelligence LinkedIn account, including copy, graphics, and short-form video, working with Brand Content and design resources as needed.
- Track and report on account growth and engagement.
- Work with the Senior Content Marketing Manager to ensure web content and Research Intelligence social activity align with AIDA's editorial strategy and content calendar.
- Work with Commercial Marketing and Product Marketing to ensure landing pages and campaign timing are aligned.
- Run message testing on web in collaboration with Field Marketing and Product Marketing and feed results back into page copy and campaign messaging.
- Work with web platform and design teams to deliver pages on time and to brand standard.
- Collaborate with web strategist and SEO experts to optimize and evolve our web strategy in line with best practices.
Required Experience:
- Strong B2B marketing experience, with the confidence to work across multiple teams and priorities in a fast-paced environment.
- Excellent copywriting skills, particularly for digital and web content, with the ability to turn complex information into clear and engaging messaging.
- Experience building and maintaining web content and landing pages using a CMS. Experience with Webflow would be useful, but is not essential, and training can be provided.
- Experience creating and managing B2B social media content, particularly LinkedIn.
- Strong copywriting skills, with the ability to write for both web and social formats.
- Experience using performance data to understand how web and social content is performing, including metrics such as conversion, traffic and engagement.
- A good working knowledge of SEO principles and SEO-focused writing. This is not a technical SEO/AEO role, but you should be comfortable applying best practices and working with specialist teams.
- The ability to manage multiple pages, content requests and social schedules against campaign deadlines.
Preferred Qualifications:
- Familiarity with AI, data analytics, research intelligence or other technical products and services.
- Experience working in a SaaS or technology-focused B2B environment.
- Experience with marketing automation or CRM platforms such as Salesforce.
- Experience using basic graphic or video-editing tools such as Canva.
- An understanding of account-based marketing and demand generation principles.
We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range: 44,800.00 GBP to 64,133.33 GBP
Summary Location: London, GBR; Oxford, GBR; Bognor Regis, GBR Type: Full time
Marketing Manager, Digital Content and Social Media in London employer: John Wiley & Sons
At Wiley, we are dedicated to fostering a culture of innovation and collaboration, where your contributions directly impact the future of science and learning. As a Senior Director in Business Operations, you will lead a dynamic team, benefiting from our commitment to professional development and a supportive work environment that prioritises employee well-being. With unique perks like meeting-free Friday afternoons and a comprehensive benefits package, Wiley is an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Digital Content and Social Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for John Wiley & Sons and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like John Wiley & Sons are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with John Wiley & Sons on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at John Wiley & Sons. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Digital Content and Social Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit John Wiley & Sons. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of John Wiley & Sons:Show us that you’ve done your homework! In your application, briefly mention what you admire about John Wiley & Sons’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at John Wiley & Sons
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at John Wiley & Sons will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At John Wiley & Sons, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
