At a Glance
- Tasks: Lead exciting shopper activation campaigns and create engaging digital experiences.
- Company: Join John West, a dynamic FMCG brand with a focus on innovation.
- Benefits: Enjoy competitive salary, flexible working, generous holiday, and health perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in retail marketing and engage shoppers like never before.
- Qualifications: Experience in shopper marketing and a passion for digital trends required.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an energetic and commercially minded Shopper Activation Manager to join our marketing team in Liverpool. This role is ideal for someone who thrives in FMCG brand activation, shopper engagement, retail media, and digital communications. You will play a key role in translating brand strategy into impactful shopper campaigns and engaging digital experiences across both in-store and online touchpoints. The role will be reporting to Senior Department Manager – Communications and Campaign.
Responsibilities
- Lead shopper activation campaigns across key retail customers.
- Deliver engaging retailer and digital marketing activations.
- Drive digital shelf excellence across e-commerce platforms.
- Support new product launches through impactful campaigns.
- Track campaign and digital performance to optimize ROI.
- Collaborate with Commercial, Category, Brand, and agency partners.
- Stay ahead of shopper, retail, and digital marketing trends.
Qualifications
- Experience in shopper marketing, activation, or digital marketing within FMCG.
- Strong understanding of retailer activation and shopper behavior.
- Experience delivering integrated campaigns across digital and retail channels.
- Commercial mindset with strong analytical and project management skills.
- Experience working with agencies and managing multiple campaigns simultaneously.
- Confident communication and stakeholder management skills.
- Passion for digital trends, shopper engagement, and brand building.
- Experience using digital reporting tools such as Google Analytics, Meta, or similar platforms.
- Knowledge of ECRM/CRM tools such as Klaviyo or WordPress would be beneficial.
Benefits
- Competitive salary (dependent on experience).
- 4 days in the office and up to 1 day at home.
- 27 days holiday plus bank holiday (the ability to purchase an additional 3 days annually).
- Discretionary bonus (based on company and personal performance).
- A defined contribution pension scheme (maximum employer contribution of 7%).
- Private Medical Insurance – individual membership paid for by John West.
- Flexible Benefits – gym discount, cycle to work, holiday buy, wellbeing at home, flex pot into pension, etc.
- Employee Assistance Programme providing support to help navigate personal or work-related challenges.
- Annual awards (linked to John West values, company and team).
John West is committed to providing equality of opportunity. If you require any reasonable adjustments to support your application, please let us know.
Shopper Activation Manager in Liverpool employer: John West Foods
John West is an exceptional employer that fosters a dynamic and inclusive work culture in Liverpool, where creativity and collaboration thrive. With a strong focus on employee growth, we offer competitive salaries, flexible working arrangements, and a comprehensive benefits package that includes private medical insurance and wellness support. Join us to make a meaningful impact in the FMCG sector while enjoying a supportive environment that values your contributions and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Activation Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work in shopper marketing or activation. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and digital marketing successes. This will give potential employers a taste of what you can bring to the table, especially in engaging shopper experiences.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in retail media and digital communications. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the industry.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a better chance to stand out and show your enthusiasm for the Shopper Activation Manager role.
We think you need these skills to ace Shopper Activation Manager in Liverpool
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for shopper marketing and brand activation! Share specific examples of campaigns you've worked on that showcase your creativity and commercial mindset.
Tailor Your CV:Make sure your CV highlights relevant experience in FMCG and digital marketing. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for the Shopper Activation Manager role. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at John West Foods
✨Know Your Shopper Activation
Make sure you brush up on your knowledge of shopper marketing and activation strategies. Be ready to discuss specific campaigns you've worked on in the FMCG sector, highlighting how you engaged shoppers and drove results.
✨Showcase Your Digital Savvy
Since this role involves digital communications, be prepared to talk about your experience with digital marketing tools like Google Analytics or Meta. Share examples of how you've used these tools to track performance and optimise campaigns.
✨Demonstrate Your Commercial Mindset
This position requires a strong commercial focus, so think about how you can showcase your analytical skills. Prepare to discuss how you've managed budgets or measured ROI in past campaigns, and be ready to provide insights into shopper behaviour.
✨Engage with Stakeholders
Collaboration is key in this role, so come equipped with examples of how you've successfully worked with different teams or agencies. Highlight your communication skills and how you've managed stakeholder expectations in previous projects.
