At a Glance
- Tasks: Lead exciting shopper activation campaigns and create engaging digital experiences.
- Company: Join John West, a dynamic FMCG brand with a focus on innovation.
- Benefits: Enjoy competitive salary, flexible work options, and generous holiday allowance.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real impact in brand activation and digital marketing while growing your career.
- Qualifications: Experience in shopper marketing and a passion for digital trends are essential.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for an energetic and commercially minded Shopper Activation Manager to join our marketing team in Liverpool. This role is ideal for someone who thrives in FMCG brand activation, shopper engagement, retail media, and digital communications. You will play a key role in translating brand strategy into impactful shopper campaigns and engaging digital experiences across both in-store and online touchpoints. The role will be reporting to Senior Department Manager – Communications and Campaign.
Responsibilities
- Lead shopper activation campaigns across key retail customers.
- Deliver engaging retailer and digital marketing activations.
- Drive digital shelf excellence across e-commerce platforms.
- Support new product launches through impactful campaigns.
- Track campaign and digital performance to optimize ROI.
- Collaborate with Commercial, Category, Brand, and agency partners.
- Stay ahead of shopper, retail, and digital marketing trends.
Qualifications
- Experience in shopper marketing, activation, or digital marketing within FMCG.
- Strong understanding of retailer activation and shopper behavior.
- Experience delivering integrated campaigns across digital and retail channels.
- Commercial mindset with strong analytical and project management skills.
- Experience working with agencies and managing multiple campaigns simultaneously.
- Confident communication and stakeholder management skills.
- Passion for digital trends, shopper engagement, and brand building.
- Experience using digital reporting tools such as Google Analytics, Meta, or similar platforms.
- Knowledge of ECRM/CRM tools such as Klaviyo or WordPress would be beneficial.
Benefits
- Competitive salary (dependent on experience).
- 4 days in the office and up to 1 day at home.
- 27 days holiday plus bank holiday (the ability to purchase an additional 3 days annually).
- Discretionary bonus (based on company and personal performance).
- A defined contribution pension scheme (maximum employer contribution of 7%).
- Private Medical Insurance – individual membership paid for by John West.
- Flexible Benefits – gym discount, cycle to work, holiday buy, wellbeing at home, flex pot into pension, etc.
- Employee Assistance Programme providing support to help navigate personal or work-related challenges.
- Annual awards (linked to John West values, company and team).
John West is committed to providing equality of opportunity. If you require any reasonable adjustments to support your application, please let us know.
Activation & Digital Manager in Liverpool employer: John West Foods
John West is an exceptional employer located in Liverpool, offering a vibrant work culture that fosters creativity and collaboration within the FMCG sector. With a strong focus on employee growth, we provide numerous opportunities for professional development, competitive benefits including flexible working arrangements, and a commitment to employee wellbeing. Join us to be part of a dynamic team that values innovation and rewards your contributions through performance-based bonuses and recognition.
StudySmarter Expert Advice🤫
We think this is how you could land Activation & Digital Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG and digital marketing space, especially those who work at John West or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past campaigns you've led. Highlight your experience with shopper activation and digital marketing to really impress during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in shopper behaviour and digital marketing. Being able to discuss current trends will show you're passionate and knowledgeable about the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at John West.
We think you need these skills to ace Activation & Digital Manager in Liverpool
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for shopper marketing and digital trends! Share examples of how you've engaged shoppers or created impactful campaigns in your previous roles. This will help us understand your fit for the Activation & Digital Manager position.
Tailor Your CV:Make sure your CV highlights relevant experience in FMCG brand activation and digital marketing. We want to see how your skills align with our needs, so don’t hesitate to tweak your CV for this specific role!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for our team. Talk about your commercial mindset and how you’ve successfully managed multiple campaigns – we love a good story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at John West Foods
✨Know Your Shopper Activation
Make sure you brush up on your knowledge of shopper marketing and activation strategies. Be ready to discuss specific campaigns you've worked on, especially in the FMCG sector. This will show that you understand the nuances of engaging shoppers both in-store and online.
✨Showcase Your Digital Savvy
Since this role involves driving digital shelf excellence, be prepared to talk about your experience with digital marketing tools like Google Analytics or Meta. Share examples of how you've used data to optimise campaigns and improve ROI, as this will demonstrate your analytical skills.
✨Communicate Confidently
Strong communication is key in this role, so practice articulating your thoughts clearly. Think about how you can convey complex ideas simply, especially when discussing collaboration with commercial and brand partners. Confidence in your delivery can make a big difference.
✨Stay Ahead of Trends
Research current trends in shopper engagement and digital marketing before your interview. Being able to discuss recent developments or innovative strategies will show your passion for the industry and your proactive approach to staying informed.
