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- Tasks: Lead consumer insights to drive brand growth and innovation at John West.
- Company: Join the dynamic team at John West, a leader in the food and beverage industry.
- Benefits: Full-time role with opportunities for professional development and career advancement.
- Why this job: Make a real impact by turning data into actionable insights that shape strategy.
- Qualifications: Proactive, analytical mindset with experience in consumer insights and collaboration.
- Other info: Exciting opportunity to contribute to John West's ambitious 2030 strategy.
The predicted salary is between 36000 - 60000 £ per year.
As Consumer Insights Manager, you will be the driving force behind consumer understanding within John West. You’ll translate data into powerful brand and category insights, shaping strategy and sparking fresh ideas across marketing, innovation, and commercial teams. This role calls for a proactive, analytical, and strategically minded professional who thrives on ownership and collaboration. You’ll turn data into action, enabling smarter decisions and stronger brand performance.
This role reports to the Strategic Insights Director, with a dotted line to the Senior Marketing Director, John West Foods. It’s an exciting time to join John West — our ambitious 2030 strategy is gaining momentum, and we’re looking for exceptional talent to help us make it happen.
Main purpose of the role:- Consumer Insights
- Own and lead consumer insights across the John West markets
- Translate data and trends into meaningful, actionable insights that inform brand and business growth
- Third-Party Research Management
- Select, brief, and manage relationships with research and data providers to ensure quality, efficiency, and cost-effectiveness across all John West markets
- Oversee both continuous and ad hoc research projects, ensuring alignment with business priorities
- Local Insights Development
- Lead the planning, execution, and delivery of local research projects while contributing to global initiatives
- Ensure consumer centricity across all innovation, renovation, and activation projects
- Cross-Functional Collaboration
- Partner with Marketing and Innovation teams to translate consumer behaviours into actionable insights contributing to brand, product, and experience excellence
Seniority level: Mid‑Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food & Beverages
Consumer Insights Manager employer: John West Foods
Contact Detail:
John West Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at John West. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've turned data into actionable insights in past roles. Be ready to share these during interviews.
✨Tip Number 3
Get familiar with John West's products and their market position. This will help you tailor your conversations and show that you're genuinely interested in the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen on joining the team.
We think you need these skills to ace Consumer Insights Manager
Some tips for your application 🫡
Show Your Analytical Skills: As a Consumer Insights Manager, we want to see how you can turn data into actionable insights. Make sure your application highlights any relevant experience with data analysis and how you've used it to drive decisions in previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter! We love seeing candidates who take the time to tailor their application to our job description. Mention specific projects or experiences that align with the responsibilities listed, especially around consumer insights and collaboration.
Highlight Collaboration Experience: This role is all about working with different teams, so let us know about your experience in cross-functional collaboration. Share examples of how you've partnered with marketing or innovation teams to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at John West. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at John West Foods
✨Know Your Data
As a Consumer Insights Manager, you'll need to demonstrate your ability to translate data into actionable insights. Brush up on relevant data analysis techniques and be ready to discuss how you've used data in past roles to drive brand performance.
✨Showcase Your Collaboration Skills
This role requires cross-functional collaboration, so be prepared to share examples of how you've worked with marketing and innovation teams. Highlight specific projects where your insights led to successful outcomes, showcasing your teamwork and communication skills.
✨Understand the Brand's Vision
Familiarise yourself with John West's 2030 strategy and their market positioning. During the interview, express how your insights can align with their goals and contribute to their ambitious plans. This shows you're not just interested in the role, but also in the company's future.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the company culture, the team you'll be working with, and how success is measured in this role. This not only shows your interest but also helps you gauge if it's the right fit for you.
