Retail Assistant in City of Westminster

Overview

Bring our heritage to life in the heart of London. At John Smedley, every garment tells a story – of craftsmanship, integrity, and British heritage spanning over two centuries. As part of our Brook Street team, you\’ll play a key role in sharing that story with every customer who walks through our doors. We\’re looking for a warm, proactive Retail Assistant who takes pride in delivering exceptional service and creating memorable in-store experiences.

What You\’ll Do

In this people-focused role, you\’ll be a vital part of our store team, helping customers feel welcomed, supported, and inspired. Your day-to-day will include:

• Building a strong understanding of our product range and unique knitting heritage
• Delivering exceptional customer service that exceeds expectations
• Offering informed product advice and professional support at every interaction
• Managing customer transactions accurately using our till system
• Maintaining excellent shop floor standards, ensuring displays are tidy and beautifully presented
• Handling customer queries and complaints with professionalism and care
• Supporting stock management and taking part in stock counts when required
• Keeping the store clean, organised and safe for customers and colleagues
• Working flexibly with the team to maintain shop floor coverage
• Representing the brand by wearing and caring for John Smedley product in-store
• Following all health & safety and company policies
• Engaging in ongoing training to deepen product knowledge and service skills

Your Impact

• Deliver strong sales results and contribute to store targets
• Create a positive and memorable customer experience that reflects our brand
• Maintain a welcoming, premium store environment
• Support smooth and accurate stock operations
• Passionate about exceptional customer service
• Warm, confident and great at building rapport
• A natural team player with strong communication skills
• Organised, dependable and self‑motivated
• Comfortable using computerised till systems
• Someone with previous retail experience in luxury clothing, footwear, or a similar environment (ideal but not essential)

Benefits

• Above all, you care about people, quality and representing a brand with pride.
• Work in a collaborative and supportive culture
• Enjoy meaningful customer connections in a beautiful store environment
• London Living Wage + commission and incentives
• 21 hours per week with a permanent contract
• Access to product training and development opportunities

Ready to represent craftsmanship, heritage and exceptional service? Apply now and become part of our Brook Street team.