Senior Product Designer for Digital

We are seeking a proactive self-starter with strong UX and UI experience who can masterfully balance user needs with business goals. Do you thrive on identifying new opportunities and championing design thinking to challenge established ideas? If this sounds like you, we would love to hear from you!

As a Senior Product Designer for digital, you execute and deliver customer-centric product design in your product team, throughout the end-to-end design process, from initial discovery through to delivery and continuous iteration. Working on defined areas and medium complexity problem spaces, either purely digital products across customer touchpoints and/or across digital and physical journeys.

You will feed into product vision and strategy for your area within team ceremonies and activities. With a high level of customer understanding and knowledge of commercial insights and metrics, you will build empathy and advocacy for the customer in your product team/area. You influence with design thinking methodologies, and use knowledge to elevate the product teams/areas product thinking and strategy.

You are comfortable communicating designs with stakeholders, the direction and progress of the customer experience in their product, and demonstrate a good understanding of design best practices. You understand the importance of using and contributing to a design system and the role it plays within Product Teams.

You are proficient at making the complex simple, using data and insights to create rewarding experiences. You implement intuitive, rich interfaces that demonstrate a clear understanding of the latest W3C accessibility standards. Responsible for keeping yourself informed of design trends, good practice, and the latest in design thinking. You will also have the confidence and ability to share with your peers and apply this to your everyday role.

Key responsibilities include:

• Working in a cross-functional product team, you'll be responsible for all design artefacts produced; from thoroughly planning and running discovery, and user journey mapping – through to the execution of final UI design details.
• Deeply understand the customers you're designing for. Whether it's joining user research sessions, learning from previous insights, reading data reports or briefing research and analysis, you'll strive to understand the what, why and how of the problems you're solving.
• Capturing and analysing customer and business data to support decisions.
• Planning and facilitating workshops and activities to establish customer, business and project requirements and to identify risks and dependencies.
• Being confident in using and contributing to a Design System, and using components to realise your designs.
• Creating beautiful digital experiences that are accessible, intuitive, consistent and delightful.
• Advocating and implementing inclusive design solutions following W3C accessibility standards.
• Engaging and contributing to the Product Design Community as a whole, through sharing, seeking and giving feedback, sharing knowledge and bringing the outside in.

Key Skills include:

• Expert and advocate of a User Centred Design Process/Design Thinking.
• Customer journey mapping and user flows.
• User research fundamentals.
• Responsive design.
• Understanding of visual, content and brand-styles design.
• Excellent communication skills and people-focused design mentality.
• Proficient in using digital design tools i.e. Figma.

Essential skills/experience include:

• Experience working as part of a Product Team in an agile environment.
• Experience working through the Product Design lifecycle from discovery/research through to the final UI design.
• Ability to think at a high level about product strategy and clearly articulate design decisions.
• Strong understanding of the value of UI style guides and components.
• Passion for problem solving and UX Design.

Desirable skills/experience may include:

• Omnichannel, retail or e-commerce experience.
• Experience working with modern design tools like Figma, Miro, Adobe Creative Cloud.
• Previous experience with animation/motion/interaction design.

Closing Date: June 7, 2026

Pay: £52,000.00 - £80,000.00 Annual

Contract Type: Permanent

Hours of Work: 35 hours per week

Location: London Central Office, 1 Drummond Gate, London, SW1V 2QQ

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world.