At a Glance
- Tasks: Lead exciting retail media campaigns and create personalised customer experiences.
- Company: Join John Lewis, a forward-thinking company prioritising innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Work in a vibrant environment with a focus on teamwork and creativity.
- Why this job: Make an impact in the tech retail space while managing dynamic marketing campaigns.
- Qualifications: Experience in campaign delivery and a passion for retail media.
The predicted salary is between 47000 - 73500 £ per year.
Retail Media is a key growth driver for the Partnership and a strategic priority across John Lewis. We are on an exciting transformation journey, evolving our capabilities to deliver more personalised customer experiences and create impactful Retail Media solutions for our strategic and emerging clients. As a Retail Media Marketing Activation Manager you will be responsible for delivering a variety of supplier‑funded campaigns across our Technology category, managing both annual strategic plans and ad hoc campaign activity.
Position: Retail Media Marketing Activation Manager (Permanent)
Location: London, Pimlico Head Office – hybrid working (minimum 2–3 days per week in office)
Hours: 35 hours per week (Monday to Friday)
Salary: £47,000.00 – £73,500.00 per annum (up to £55,000.00 per annum dependent on skill and experience)
Night Premium: Any time worked between 22:00 – 06:00 will attract a night premium of £5.25 per hour. This also applies to existing Partners with Enhanced Hours Premium arrangements.
Key Responsibilities:
- Deliver the annual calendar of initiatives and campaigns for your clients, managing campaigns from end to end.
- Brief and activate a variety of channels including Display, Affiliates, CRM, In‑Store, Social (Organic and Paid) and other media channels.
- Plan and deliver the defined elements within an overall marketing campaign to support the Media Sales team, including brief, channel and media plan, message hierarchy, creative execution, and delivery on time, on budget, adhering to SLAs.
- Work with brand/seasonal campaign teams to coordinate supplier participation in brand and seasonal campaigns.
- Monitor performance of brand‑funded campaigns and prepare PCA reports in partnership with the Retail Media Sales team to report performance back to clients and inform future plans.
- Build meaningful partnerships with key stakeholders, inspiring, exciting and motivating teams across the business, and managing client relations.
- Ensure consistent implementation of activity across marketing, and work with implementation teams across other functions.
- Escalate risks and take decisive action to resolve decision blockages; challenge when necessary.
- Line‑manage a Retail Media Marketing Activation Assistant.
Essential Skills & Experience:
- Significant experience in campaign delivery within a retail or retail media environment.
- Full‑funnel experience of delivering end‑to‑end multi‑channel campaigns.
- Strategic brand management, project management, client management and/or people management experience.
- Experience owning and managing budgets.
- Previous/current marketing or campaign activation experience.
- Experience in marketing activation and optimising campaign effectiveness.
- Experience effectively servicing brands/clients in a marketing environment, preferably in technology.
- Experience working with external suppliers or agencies to activate media.
Desirable Skills & Experience:
- Further qualifications in marketing or business.
- Demonstrated keen interest and knowledge of changing trends in the retail media landscape.
- Experience working in a fast‑paced, matrix organisation with multiple stakeholders.
- Familiarity with media planning.
- Experience communicating to senior stakeholders and clients.
Recruitment and Vetting:
Applicants may be required to undergo pre‑employment vetting, including DBS checks and financial probity checks, conducted by a third‑party registered body where applicable.
Retail Media Marketing Activation Manager - Technology employer: John Lewis plc
John Lewis is an exceptional employer, offering a dynamic work environment in the heart of London with a strong focus on employee growth and development. As a Retail Media Marketing Activation Manager, you will benefit from hybrid working arrangements, competitive salaries, and the opportunity to lead innovative campaigns that shape the future of retail media. Our collaborative culture fosters meaningful partnerships and encourages creativity, making it an ideal place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Marketing Activation Manager - Technology
✨Tip Number 1
Network like a pro! Reach out to people in the retail media space, especially those at John Lewis. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or case studies of successful campaigns, bring them along to interviews. It’s all about proving you can deliver results in the retail media world.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d handle campaign challenges or client relations. We want to see your problem-solving skills and how you manage stakeholder expectations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Retail Media Marketing Activation Manager - Technology
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your campaign delivery experience and any relevant achievements in retail media to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about retail media and how your background makes you the perfect fit for the Retail Media Marketing Activation Manager role.
Showcase Your Strategic Thinking:We love candidates who can think strategically! In your application, mention specific examples of how you've managed multi-channel campaigns and built partnerships with stakeholders in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at StudySmarter.
How to prepare for a job interview at John Lewis plc
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful retail media campaigns, especially in the technology sector. Be ready to discuss specific examples of campaigns you've managed, including the strategies you used and the results achieved.
✨Understand the Brand
Research John Lewis and their approach to retail media. Familiarise yourself with their values, recent campaigns, and how they engage with customers. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple stakeholders. Think of examples where you've successfully navigated challenges in campaign delivery or client management, and be ready to share those stories.
✨Showcase Your Strategic Thinking
As a Retail Media Marketing Activation Manager, strategic thinking is key. Prepare to discuss how you would approach planning and executing campaigns, including budget management and performance monitoring. Highlight your experience in optimising campaign effectiveness and driving results.
