At a Glance
- Tasks: Lead the digital growth strategy for JohnLewis.com and drive innovative omnichannel initiatives.
- Company: Join a leading retailer with a focus on digital transformation and customer experience.
- Benefits: Competitive salary, hybrid working model, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Shape the future of retail by leveraging cutting-edge technology and strategic insights.
- Qualifications: 7-12 years in strategy or digital commerce with strong analytical and communication skills.
The predicted salary is between 80000 - 123000 £ per year.
Talent Acquisition would like to support you in attracting the best candidates for your vacancy.
Salary: £76,800.00 - £123,000.00
Contract type: Permanent
Working pattern: Hybrid – a mixture between the London head office and home, balanced with business needs.
Key Responsibilities- Define the 3–5 year digital and omnichannel growth strategy for JohnLewis.com, mapping out "where to play / how to win" frameworks across conversion, customer lifetime value, marketplaces, and category expansion.
- Identify and prioritise large incremental growth opportunities by analysing macro retail trends, performance data (revenue, profit, traffic, AOV), and structural shifts such as AI‑driven discovery and social commerce.
- Build robust business cases and commercial frameworks with clear ROI, payback, and risk assessments, partnering closely with Finance to align growth levers to planning cycles and targets.
- Lead high‑impact strategic programmes and incubation, acting as an internal “venture lead” to define MVPs, success metrics, and scaling plans for new digital propositions and AI‑driven customer experiences.
- Produce ExCo‑ready narratives and strategic choices that simplify complex ideas into clear decisions, framing trade‑offs and risks with clarity for executive leadership.
- Drive cross‑functional collaboration across Digital Trading, Commercial, Customer/CRM, Product & Technology, Supply Chain, and Retail teams to ensure growth strategies translate into delivery roadmaps.
- 7–12 years in strategy, consulting, or digital commerce roles, with a proven track record of defining and delivering growth strategies in omnichannel retail.
- Advanced analytical capability and strong commercial acumen, with comfort handling data, financial modelling, ambiguity, and directly linking strategy to P&L impact.
- Executive‑level communication and storytelling, with specific experience developing board‑level strategy materials and framing complex choices clearly.
- Strategic clarity and intellect, demonstrating the ability to grasp new growth opportunities at pace and simplify complexity into actionable direction.
- Influence and stakeholder management, with the confidence to challenge, align, and collaborate with senior leadership across multiple business units.
- A strong bias for action and external curiosity, constantly scanning for market trends, competitor benchmarks and structural industry disruptions.
- Top‑tier professional background from a leading retailer or consultancy such as McKinsey or Bain.
- Deep digital commerce expertise, including a strong understanding of digital platforms, e‑commerce trading, SEO, performance marketing economics, personalization, and CRM strategy.
- Future‑focused retail knowledge, spanning marketplaces, direct‑to‑consumer models, store operations, and the ongoing impact of AI/LLM on digital commerce.
- Proposition launch experience, with a background in successfully launching brand‑new digital services, memberships, or curated business models from concept to execution.
Closing Date: July 17, 2026
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for John Lewis plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like John Lewis plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with John Lewis plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at John Lewis plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Omnichannel Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit John Lewis plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of John Lewis plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about John Lewis plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at John Lewis plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at John Lewis plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At John Lewis plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
