Partner Brand Experience Lead

As the Partner Brand Manager, you will lead the development and execution of our Partner brand strategy. Your critical mission will be to improve the connection between new and current Partners and our Partnership, positioning us as an employer of choice. This role involves collaboration with People teams, Internal Communications, Brand and Marketing, and our Independent/Democratic teams to bring our Partner (employee) Value Proposition (PVP) to life throughout the entire Partner lifecycle, from attraction and onboarding to learning, progression, and exit.

Salary - Up to £75,000. Contract type - Permanent. Working pattern/flexible working - The Partnership has a hybrid working approach, meaning you'll be able to work a mixture between the office and home. This role is likely to require on average one or two days a week in the office to connect and collaborate, primarily in Pimlico, although travel to other locations may be required for example for our regular team or ad hoc meetings. This role will not be offered on a fully remote basis.

Responsibilities

• Continuously evolve our Partner Brand Strategy and develop a plan of activity to bring it to life throughout the Partner lifecycle.
• Align our strategy to our PVP, People strategy, our employee ownership model and our business priorities.
• Seek to strengthen our talent strategy and plans with strong Partner brand positioning.
• Own the Partner brand content strategy & plan and deliver key messages using various people channels, working with People SMEs across the various Partner touchpoints/lifecycle.
• Help support/Partner SMEs to ensure key channels reinforce key messages and serve the right content for increased connectivity to our Partner brand.
• Plan and execute brand campaigns to enhance brand awareness and candidate/Partner engagement.
• Engage with People Partners to understand critical talent groups and shape tailored brand campaigns to aid talent attraction and retention.
• Report on key Partner brand metrics and KPI's including Partner sentiment.
• Test against external benchmarks in order to continually improve our proposition.

Network & Inclusion Initiatives

• Our BAME Network supports Black, Asian, and Minority Ethnic Partners, celebrates their contributions and creates a more inclusive workplace.
• Faith & Belief FAB (Faith & Belief) is aimed at educating, celebrating and increasing awareness of all faiths and beliefs.
• Gender Equality promotes gender equality, empowering Partners to overcome barriers and be more involved in topics outside of their day job.
• Linkages: Our intergenerational or age network aiming to build awareness of the benefits and opportunities of an intergenerational workforce.
• Pride: Designed to support the LGBTQ+ community and their allies.
• Working Parents: Our Working Parents' Network supports and inspires working parents throughout their parenting journey.
• Care Experience: Providing a safe and supportive community for Partners with experience in the care system.
• Carers Network: The network aims to raise awareness and support Partners who are carers, and their allies.
• Ability: Championing workplace disability inclusion by creating a supportive environment and offering peer communities for those with diverse needs.

Qualifications

• Familiarity with engagement channels, including tools such as LinkedIn, and employer review sites such as Glassdoor and Indeed.
• Strong understanding of Diversity and Inclusion and how it influences employer branding.
• Strong working relationships with Marketing / Employer Brand consultancies in proposition and concept development.
• Proven experience in storytelling, copywriting and communications; preferably with experience in Employer Branding activity or digital marketing.
• Demonstrable experience working with People SME's and People Partners, Internal Communications teams.
• Strong appreciation of Partner touchpoints through the lifecycle and can see how to engage audiences through different content and communications techniques.
• Experience in a multi-site, multi-brand organisation with different propositions (customer and people).

Benefits

• Learning: up to £200 towards certain tutored courses.
• Partner discount: 25% off at John Lewis and 20% at Waitrose (some exclusions apply; available after 90‑day earning membership).
• Clubs & Societies: a wide range from arts & crafts to fishing, skiing, running and more.
• Holiday & Leave: generous holiday provision – the amount depends on role and working hours and increases over time.
• Pension & Life Assurance: comprehensive pension scheme and life assurance.

Location

This is where you’ll be based, whether that’s in a shop, distribution centre or one of our head offices. London Central Office: 1 Drummond Gate, London, SW1V 2QQ.