At a Glance
- Tasks: Shape the future of our brand through strategic insights and impactful campaigns.
- Company: Join the largest employee-owned business in the UK, known for innovation and collaboration.
- Benefits: Competitive salary, flexible hybrid working, and a supportive work-life balance.
- Other info: Exciting opportunities for growth in a dynamic retail environment.
- Why this job: Make a real impact on brand strategy while working with creative minds.
- Qualifications: Experience in brand strategy and communications, with strong stakeholder management skills.
The predicted salary is between 55500 - 88500 £ per year.
We are looking for a strategic and collaborative Brand Strategy Senior Manager to help shape the future of the John Lewis and Partnership brand. In this pivotal role, you will work closely with our Customer Strategy Lead and Strategic Category Planners to define our brand positioning and priority focus areas, ensuring our mid to long-term vision is seamlessly integrated into our Customer Plan.
By embedding deep customer insights, market intelligence and a strong understanding of channels into our communications strategy, you will partner with our creative and media experts to map out and deliver compelling campaigns that resonate with our audiences across every channel. If you are passionate about translating commercial opportunities into impactful, brand-defining work that drives engagement and meaningful growth, we would love to hear from you.
Key responsibilities:
- Partner with the Customer Strategy Lead to define the John Lewis and Partnership brand identity, embedding customer segmentation to shape our marketing and communications strategy.
- Collaborate with Strategic Category Planners and the Planning lead to identify commercial opportunities and translate them into a compelling Customer Plan.
- Use brand and commercial metrics and a deep understanding of market trends, competitors, and customer demand to drive informed decision-making.
- Work closely with our in-house Creative Strategist and Media Lead to ensure our messaging effectively reaches key audiences across all channels.
- Deliver high-impact content and campaigns that align with our long-term customer strategy.
Essential skills/experience you’ll need:
- Experience developing and executing brand and communications strategies in a large organisation, ideally both brand and agency side.
- Direct knowledge and experience of brand and communications strategy as a domain, including how to develop and roll out a brand positioning and associated assets across owned and paid channels.
- Customer-centric but with strong commercial acumen.
- Ability to help shape a clear point of view and execute brand and category positioning that aligns with the broader Customer and Commercial Strategy.
- Experience of translating brand strategies into a clear and coherent Customer Plan to inform Content & Campaigns developed by Brand & Marketing teams.
- Excellent stakeholder management with proven success navigating the priorities of commercial, creative and marketing teams to ensure collaboration and engagement throughout the process.
- A self-starter willing to tackle complex challenges.
Desirable skills/experience you may have:
- Further qualifications in marketing or business.
- Background in brand strategy and comms planning at a comms, media or creative agency.
- Experience in roles within Fashion, Home, Technology or Beauty marketing.
- Strong understanding of digital and content strategy with experience planning across both owned and paid media channels.
We’re the largest employee-owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us. We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify.
As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE.
It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants. We want all of our Partners to have a good work-life balance and we support flexible working.
Brand Strategy Senior Manager in London employer: John Lewis Partnership
At John Lewis Partnership Cambridge, we pride ourselves on being an exceptional employer that values our Partners and their growth. Our supportive work culture fosters collaboration and innovation, providing ample opportunities for professional development through tailored training programmes. With a commitment to flexible, customer-led service, we ensure that every team member can thrive in an environment that prioritises both personal and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategy Senior Manager in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Brand Strategy Senior Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at John Lewis Partnership from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at John Lewis Partnership specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at John Lewis Partnership
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at John Lewis Partnership, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show John Lewis Partnership you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure John Lewis Partnership that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for John Lewis Partnership, so think on your feet and don't hesitate to showcase your creativity!
