At a Glance
- Tasks: Lead the Partner brand strategy and enhance connections with Partners throughout their lifecycle.
- Company: Join a dynamic Partnership focused on inclusivity and employee engagement.
- Benefits: Enjoy a competitive salary, generous holiday, and discounts at John Lewis and Waitrose.
- Other info: Flexible hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real impact on our Partner brand and help shape an inclusive workplace.
- Qualifications: Experience in employer branding, storytelling, and strong understanding of diversity and inclusion.
The predicted salary is between 75000 - 75000 £ per year.
As the Partner Brand Manager, you will lead the development and execution of our Partner brand strategy. Your critical mission will be to improve the connection between new and current Partners and our Partnership, positioning us as an employer of choice. This role involves collaboration with People teams, Internal Communications, Brand and Marketing, and our Independent/Democratic teams to bring our Partner (employee) Value Proposition (PVP) to life throughout the entire Partner lifecycle, from attraction and onboarding to learning, progression, and exit.
Responsibilities:
- Continuously evolve our Partner Brand Strategy and develop a plan of activity to bring it to life throughout the Partner lifecycle.
- Align our strategy to our PVP, People strategy, employee ownership model, and business priorities.
- Strengthen our talent strategy and plans with strong Partner brand positioning.
- Own the Partner brand content strategy & plan and deliver key messages using various people channels.
- Support/Partner SMEs to ensure key channels reinforce key messages and serve the right content for increased connectivity to our Partner brand.
- Plan and execute brand campaigns to enhance brand awareness and candidate/Partner engagement.
- Engage with People Partners to understand critical talent groups and shape tailored brand campaigns to aid talent attraction and retention.
- Report on key Partner brand metrics and KPIs including Partner sentiment.
- Test against external benchmarks to continually improve our proposition.
Network & Inclusion Initiatives:
- BAME Network supports Black, Asian, and Minority Ethnic Partners.
- Faith & Belief FAB aims at educating and increasing awareness of all faiths and beliefs.
- Gender Equality promotes gender equality and empowers Partners.
- Linkages builds awareness of the benefits of an intergenerational workforce.
- Pride supports the LGBTQ+ community and their allies.
- Working Parents' Network supports working parents throughout their parenting journey.
- Care Experience provides a safe community for Partners with experience in the care system.
- Carers Network raises awareness and supports Partners who are carers.
- Ability champions workplace disability inclusion.
Qualifications:
- Familiarity with engagement channels, including tools such as LinkedIn, and employer review sites.
- Strong understanding of Diversity and Inclusion and its influence on employer branding.
- Strong working relationships with Marketing / Employer Brand consultancies.
- Proven experience in storytelling, copywriting, and communications.
- Demonstrable experience working with People SMEs and People Partners.
- Strong appreciation of Partner touchpoints through the lifecycle.
- Experience in a multi-site, multi-brand organisation.
Benefits:
- Learning: up to £200 towards certain tutored courses.
- Partner discount: 25% off at John Lewis and 20% at Waitrose.
- Clubs & Societies: a wide range from arts & crafts to fishing, skiing, running, and more.
- Generous holiday provision that increases over time.
- Comprehensive pension scheme and life assurance.
Location: London Central Office: 1 Drummond Gate, London, SW1V 2QQ.
Partner Brand Manager in City of Westminster employer: John Lewis Partnership
As a Partner Brand Manager at our London Central Office, you will thrive in a dynamic and inclusive work culture that prioritises employee engagement and development. With a strong focus on diversity and inclusion, we offer unique networks and initiatives to support all Partners, alongside generous benefits such as a comprehensive pension scheme, learning opportunities, and discounts at John Lewis and Waitrose. Our hybrid working model fosters collaboration while allowing flexibility, making us an employer of choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Brand Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Partner Brand Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous work in brand strategy and employer branding. This is your chance to demonstrate how you can bring the Partner Value Proposition to life and make a real impact.
✨Tip Number 3
Prepare for interviews by researching the company’s current brand strategy and their approach to diversity and inclusion. Be ready to discuss how you can enhance their Partner brand and engage with different talent groups. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and contributing to our Partner brand strategy.
We think you need these skills to ace Partner Brand Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the Partner Brand Manager role shine through. We want to see how excited you are about improving connections with our Partners and bringing our brand strategy to life!
Tailor Your Content:Make sure to customise your application to highlight your experience with employer branding and diversity initiatives. We love seeing how your background aligns with our mission and values, so don’t hold back on those relevant examples!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key messages about your skills and experiences come across without any fluff. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at John Lewis Partnership
✨Know Your Partner Brand Strategy
Before the interview, dive deep into the company's Partner brand strategy. Understand their employee value proposition and how it aligns with their business priorities. This will help you articulate how your experience can enhance their brand positioning.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams. Be prepared to discuss specific examples of how you've successfully collaborated with marketing, internal communications, or people teams in the past. Highlight your ability to bring different stakeholders together to achieve a common goal.
✨Demonstrate Your Understanding of Diversity and Inclusion
Given the emphasis on diversity and inclusion in the job description, be ready to share your insights on how these elements influence employer branding. Discuss any relevant initiatives you've been part of and how they contributed to a more inclusive workplace.
✨Prepare for Metrics and Reporting Questions
The role requires reporting on key Partner brand metrics and KPIs. Brush up on how you've measured success in previous roles, and be ready to discuss specific metrics you've tracked. This shows that you understand the importance of data in shaping brand strategies.
