At a Glance
- Tasks: Lead the Partner brand strategy and enhance connections with Partners throughout their lifecycle.
- Company: Join a dynamic Partnership focused on inclusivity and employee engagement.
- Benefits: Enjoy a competitive salary, generous holiday, and discounts at John Lewis and Waitrose.
- Other info: Flexible hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping the Partner experience and driving brand awareness.
- Qualifications: Experience in employer branding, storytelling, and strong understanding of diversity and inclusion.
The predicted salary is between 75000 - 75000 £ per year.
As the Partner Brand Manager, you will lead the development and execution of our Partner brand strategy. Your critical mission will be to improve the connection between new and current Partners and our Partnership, positioning us as an employer of choice. This role involves collaboration with People teams, Internal Communications, Brand and Marketing, and our Independent/Democratic teams to bring our Partner (employee) Value Proposition (PVP) to life throughout the entire Partner lifecycle, from attraction and onboarding to learning, progression, and exit.
Salary - Up to £75,000. Contract type - Permanent. Working pattern/flexible working - The Partnership has a hybrid working approach, meaning you'll be able to work a mixture between the office and home. This role is likely to require on average one or two days a week in the office to connect and collaborate, primarily in Pimlico, although travel to other locations may be required for example for our regular team or ad hoc meetings. This role will not be offered on a fully remote basis.
Responsibilities
- Continuously evolve our Partner Brand Strategy and develop a plan of activity to bring it to life throughout the Partner lifecycle.
- Align our strategy to our PVP, People strategy, our employee ownership model and our business priorities.
- Seek to strengthen our talent strategy and plans with strong Partner brand positioning.
- Own the Partner brand content strategy & plan and deliver key messages using various people channels, working with People SMEs across the various Partner touchpoints/lifecycle.
- Help support/Partner SMEs to ensure key channels reinforce key messages and serve the right content for increased connectivity to our Partner brand.
- Plan and execute brand campaigns to enhance brand awareness and candidate/Partner engagement.
- Engage with People Partners to understand critical talent groups and shape tailored brand campaigns to aid talent attraction and retention.
- Report on key Partner brand metrics and KPI's including Partner sentiment.
- Test against external benchmarks in order to continually improve our proposition.
Network & Inclusion Initiatives
- Our BAME Network supports Black, Asian, and Minority Ethnic Partners, celebrates their contributions and creates a more inclusive workplace.
- Faith & Belief FAB (Faith & Belief) is aimed at educating, celebrating and increasing awareness of all faiths and beliefs.
- Gender Equality promotes gender equality, empowering Partners to overcome barriers and be more involved in topics outside of their day job.
- Linkages: Our intergenerational or age network aiming to build awareness of the benefits and opportunities of an intergenerational workforce.
- Pride: Designed to support the LGBTQ+ community and their allies.
- Working Parents: Our Working Parents' Network supports and inspires working parents throughout their parenting journey.
- Care Experience: Providing a safe and supportive community for Partners with experience in the care system.
- Carers Network: The network aims to raise awareness and support Partners who are carers, and their allies.
- Ability: Championing workplace disability inclusion by creating a supportive environment and offering peer communities for those with diverse needs.
Qualifications
- Familiarity with engagement channels, including tools such as LinkedIn, and employer review sites such as Glassdoor and Indeed.
- Strong understanding of Diversity and Inclusion and how it influences employer branding.
- Strong working relationships with Marketing / Employer Brand consultancies in proposition and concept development.
- Proven experience in storytelling, copywriting and communications; preferably with experience in Employer Branding activity or digital marketing.
- Demonstrable experience working with People SME's and People Partners, Internal Communications teams.
- Strong appreciation of Partner touchpoints through the lifecycle and can see how to engage audiences through different content and communications techniques.
- Experience in a multi-site, multi-brand organisation with different propositions (customer and people).
Benefits
- Learning: up to £200 towards certain tutored courses.
- Partner discount: 25% off at John Lewis and 20% at Waitrose (some exclusions apply; available after 90‑day earning membership).
- Clubs & Societies: a wide range from arts & crafts to fishing, skiing, running and more.
- Holiday & Leave: generous holiday provision – the amount depends on role and working hours and increases over time.
- Pension & Life Assurance: comprehensive pension scheme and life assurance.
Location
This is where you’ll be based, whether that’s in a shop, distribution centre or one of our head offices. London Central Office: 1 Drummond Gate, London, SW1V 2QQ.
Partner Brand Experience Lead in City of Westminster employer: John Lewis Partnership
As a Partner Brand Experience Lead, you will thrive in a dynamic and inclusive work culture that prioritises employee engagement and development. With a hybrid working model based in the vibrant Pimlico area of London, you will enjoy a supportive environment that fosters collaboration and innovation, alongside generous benefits such as a comprehensive pension scheme, learning opportunities, and discounts at John Lewis and Waitrose. Join us to make a meaningful impact on our Partner brand strategy while being part of a diverse community that champions inclusion and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Brand Experience Lead in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out to current employees at companies you’re interested in. A friendly chat can open doors!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether in interviews or networking events, let your true self shine through. Companies want to see how you fit into their culture, so be authentic and engaging.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions related to brand strategy and partner engagement. Practise your answers, but keep them flexible so you can adapt to the flow of the conversation.
✨Tip Number 4
Don’t forget to follow up! After an interview or meeting, send a quick thank-you note. It shows appreciation and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate your enthusiasm for the role!
We think you need these skills to ace Partner Brand Experience Lead in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Partner Brand Experience Lead role. Highlight your familiarity with engagement channels and your understanding of Diversity and Inclusion, as these are key to our brand strategy.
Showcase Your Storytelling Skills:Since this role involves a lot of communication and storytelling, don’t shy away from showcasing your copywriting prowess. Use examples from your past experiences where you’ve successfully engaged audiences through compelling content.
Highlight Collaborative Experiences:We love teamwork! Make sure to mention any previous collaborations with People teams or Marketing departments. This will show us that you can work well across different teams to bring our Partner Value Proposition to life.
Apply Through Our Website:For the best chance of success, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at John Lewis Partnership
✨Know Your Partner Brand Strategy
Before the interview, dive deep into the company's Partner brand strategy. Understand their employee value proposition and how it aligns with their business priorities. This will help you articulate how your experience can enhance their brand positioning.
✨Showcase Your Storytelling Skills
Since this role involves storytelling and communications, prepare examples of your past work that demonstrate your ability to craft compelling narratives. Bring along any relevant materials or campaigns you've worked on to showcase your skills.
✨Familiarise Yourself with Engagement Channels
Brush up on the engagement channels mentioned in the job description, like LinkedIn and Glassdoor. Be ready to discuss how you would leverage these platforms to enhance the Partner brand and attract talent.
✨Highlight Your D&I Knowledge
Diversity and Inclusion are key aspects of this role. Prepare to discuss your understanding of D&I and how it influences employer branding. Share any initiatives you've been part of that promote inclusivity within the workplace.
