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For Companies At a Glance
- Tasks: Lead exciting paid social campaigns and collaborate with various teams to drive results.
- Company: Join a dynamic team in the heart of London, focused on innovative retail media strategies.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a fast-paced environment where creativity meets strategy in the fashion industry.
- Qualifications: Experience in paid social campaigns and strong communication skills are essential.
- Other info: This role includes line management responsibilities and offers a chance to shape impactful campaigns.
The predicted salary is between 42700 - 64000 £ per year.
About the role
- Salary: £42,700 – £64,000
- Expected salary: £52,000
- Contract type: 12 month Secondment/Fixed Term – to March 2026
- Interviews: virtual w/c 17th March
- Location: London, Pimlico based with hybrid working with the expectation to come into the office around 1-2 days per week (minimum once a month)
In this role, you will support the Senior Social Manager in delivering best-in-class paid social campaigns that align to the overall social media and retail media strategy.
The role will primarily focus on developing retail media/brand partnership campaigns with our suppliers, delivering fashion category ‘always on’ paid campaigns, and leading across wider brand and category paid social campaigns. The role will involve curating social-first campaigns across the Fashion category with opportunities to work across other category verticals.
The successful candidate will be responsible for a series of fast-paced campaigns and initiatives, playing a fundamental position within the social team working with multiple stakeholders internally and externally, such as wider social media disciplines, category teams, brand and advertising, creative, comms, retail media, suppliers, agencies, and more.
This role will involve strategy development, briefing agencies, planning media and content, execution, optimisations, reporting, and measuring success. Reporting to the Senior Social Marketing Manager, you will undertake line management of a Senior Social Marketing Executive, and together you will work collaboratively to deliver campaigns effectively.
Essential skills you’ll need
- Paid social campaign planning and activation – experience with building paid strategies, reviewing and responding to briefs, developing activation timelines and working across key social channels (Meta, Pinterest, X, Snapchat, and TikTok).
- Creative thinking – familiar with platform best practices, delivering inspiring, relevant, and native content. Leveraging formats and various content sources such as influencers to tell engaging stories and drive effective results.
- Paid social – a strong level of understanding of planning and buying paid media across key social channels with experience running paid social campaigns. Demonstrated experience briefing media agencies, curating media plans, placement/platform-centric creative, optimization levers, and reporting against key metrics.
- Insights, measurement, and reporting – Experience with insight analysis, including using a variety of tools for social listening (e.g., Sprinklr) to help inform creative & media strategies and identify trends and opportunities to turn insight into actionable plans. A successful candidate will take a test and learn approach to capture early competitive advantage and ensure robust hypotheses deliver insightful results. The candidate must be familiar with native platform reporting and metrics.
- Multiple stakeholder management – strong levels of communication are required for presenting to, reporting to, and influencing multiple key stakeholders, both internally and externally.
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Social Media Manager employer: John Lewis & Partners
Contact Detail:
John Lewis & Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in paid social media campaigns, especially on platforms like Meta, Pinterest, and TikTok. This knowledge will help you demonstrate your expertise during interviews and show that you're up-to-date with industry standards.
✨Tip Number 2
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Highlight your role in strategy development, execution, and optimization, as this will showcase your hands-on experience and ability to drive results.
✨Tip Number 3
Practice your communication skills, as you'll need to present ideas and reports to various stakeholders. Being able to clearly articulate your thoughts and influence others will be crucial in this role.
✨Tip Number 4
Research StudySmarter's current social media presence and campaigns. Understanding our brand voice and how we engage with our audience will help you tailor your approach and demonstrate your fit for the team.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social campaign planning and activation. Include specific examples of campaigns you've managed, the platforms you've worked on, and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and your understanding of the fashion category. Mention how your creative thinking and insights-driven approach can contribute to the company's goals.
Showcase Your Skills: Emphasize your familiarity with social media tools and platforms, such as Sprinklr for insights analysis. Highlight your experience in briefing agencies and managing multiple stakeholders effectively.
Prepare for the Interview: Research the company’s recent social media campaigns and be ready to discuss how you would approach similar projects. Prepare examples of how you've used data to inform your strategies and optimize campaigns.
How to prepare for a job interview at John Lewis & Partners
✨Showcase Your Campaign Experience
Be prepared to discuss specific paid social campaigns you've managed. Highlight your role in planning, execution, and optimization, and be ready to share metrics that demonstrate your success.
✨Demonstrate Creative Thinking
Think of examples where you delivered innovative content that resonated with audiences. Discuss how you leveraged platform best practices and various content sources, like influencers, to enhance campaign effectiveness.
✨Familiarize Yourself with Tools
Make sure you know the tools used for social listening and reporting, such as Sprinklr. Be ready to explain how you've used these tools to inform strategies and identify trends in your previous roles.
✨Prepare for Stakeholder Management
Since this role involves working with multiple stakeholders, practice how you'll communicate your ideas clearly and effectively. Think of examples where you've successfully influenced or collaborated with different teams.
