Retail Media Marketing Activation Specialist – Fashion & Beauty

About the role

Retail Media has been identified as a key enabler of profit growth across JLP and is a priority for the Partnership. We are at the start of a truly exciting transformation journey which will evolve our capability in this space in order to help deliver more personalised experiences to delight our customers and create compelling and impactful Retail Media propositions for our clients.

As a Retail Media Marketing Activation Specialist, you will be responsible for delivering a variety of supplier-funded campaigns across our Fashion and Beauty categories, managing both annual strategic plans and ad hoc campaign activity. You will work closely with clients, the Retail Media sales team, channel specialists and Category Marketing teams to execute campaigns through briefing and coordination, ensuring they are delivered effectively and against agreed objectives and timelines. You will monitor campaign performance, support the preparation of PCA reports and work with the Retail Media sales team to communicate results back to clients, helping to inform future plans and investment. You'll be highly organised, commercially minded and confident using insights and performance data to optimise campaign effectiveness and drive strong outcomes for clients.

Contract type: This is a permanent position

Hours and location of the role: 35 hours per week. Your home location will be our London, Pimlico Head Office. This is a hybrid working role. The expectation is a minimum of 2-3 days per week in the office as team collaboration is critical in this role - core days vary between teams.

The role: This role sits within our Fashion and Beauty category however you will be expected to work flexibly across other categories where required.

Key responsibilities:

• Support the end to end delivery of the annual calendar of initiatives for clients (brands).
• Manage the delivery of defined elements within an overall marketing campaign, including the definition of the marketing brief, the channel and media plan, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget.
• Work with brand/seasonal campaign teams to coordinate supplier participation in brand and seasonal campaigns.
• Monitor performance of the brand funded campaigns and support the preparation of PCA reports, working with the Retail Media Sales team to report performance back to clients and inform next year plans.
• Build meaningful partnerships with key stakeholders; inspire, excite and motivate teams across the business, managing and fostering client relations.
• Work to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions.
• Escalate risks and take decisive action to quickly resolve decision blockages.
• Mentor and task manage a team of/a Retail Media Marketing Activation Assistant/s.

Essential skills and/or experience you'll need:

• Experience in campaign delivery within a retail or retail media environment.
• Strategic brand management experience, project management experience and/or client management experience.
• Experience of managing budgets.
• Previous/current marketing/campaign activation experience.
• Experience in marketing activation/optimising effectiveness of campaigns.
• Experience of effectively servicing brands/clients in a marketing environment (fashion and beauty preferable).
• Experience working with external suppliers or agencies to activate media.

Desirable skills and/or experience you may have:

• Further qualifications in marketing or business.
• Demonstrates a keen interest in/knowledge of changing trends in the retail media external landscape.
• Experience interpreting data and insights.
• Experience working in a fast-paced, matrix organisation with multiple stakeholders.
• Familiarity with media planning.
• Experience communicating to senior stakeholders and clients.