Overview
Retail Media is a key growth driver for the Partnership and a strategic priority across John Lewis. We are on an exciting transformation journey, evolving our capabilities to deliver more personalised customer experiences and create impactful Retail Media solutions for our strategic and emerging clients. As a Retail Media Marketing Activation Manager, you will be responsible for delivering supplier‑funded campaigns across our Technology category, managing both annual strategic plans and ad‑hoc campaign activity. You will work closely with clients, the Retail Media sales team, channel specialists and Category Marketing teams to execute campaigns through briefing and coordination, ensuring they are delivered effectively and against agreed objectives and timelines. You will monitor campaign performance, support preparation of PCA reports and communicate results back to clients to inform future plans and investment. You’ll be highly organised, commercially minded and confident using insights and performance data to optimise campaign effectiveness and drive strong outcomes for clients.
Key Details
- Salary: £47,000.00 - £73,500.00 per annum
- Contract: Permanent
- Hours: 35 hours per week
- Location: London, Pimlico Head Office (hybrid; minimum 2‑3 days per week in office)
Responsibilities
- Deliver the annual calendar of initiatives and campaigns for clients, managing campaigns from end to end.
- Brief and activate a variety of channels (Display, Affiliates, CRM, In‑Store, Social, etc.).
- Define the marketing brief, channel and media plan, creative execution and ensure delivery on time, on budget, and in accordance with SLAs.
- Coordinate supplier participation in brand and seasonal campaigns.
- Monitor performance of brand‑funded campaigns, support preparation of PCA reports, and report to clients to inform future plans.
- Build partnerships with stakeholders, inspire, excite and motivate teams, and manage client relations.
- Ensure consistent implementation of activity across marketing; collaborate with implementation teams, escalated risks and resolve blockages.
- Line‑manage a team of Retail Media Marketing Activation Assistants.
Essential Skills and Experience
- Significant experience in campaign delivery within a retail or retail media environment.
- Full‑funnel experience delivering end‑to‑end multi‑channel campaigns.
- Strategic brand, project, client, or people management experience.
- Ability to own and manage budgets.
- Previous or current marketing/campaign activation experience and optimisation of campaigns.
- Experience servicing brands or clients in a marketing environment (technology preferred).
- Experience working with external suppliers or agencies to activate media.
Desirable Skills and Experience
- Further qualifications in marketing or business.
- Demonstrated interest and knowledge of changing trends in the retail media landscape.
- Experience in a fast‑paced, matrix organisation with multiple stakeholders.
- Familiarity with media planning.
- Experience communicating with senior stakeholders and clients.
Important Points to Note
- Some roles are subject to pre‑employment vetting (DBS checks, financial probity checks). Vetting will take place during the recruitment process.
- Applications may be closed early if we receive a high volume of applications; we recommend applying early. Reasonable adjustments for disabilities are available.
- We support flexible working (compressed hours, job sharing, shorter contracts), to be discussed with the hiring manager during the interview.
