Lead Copywriter Financial Services at John Lewis & Partners

Join our John Lewis Financial Services team as a Lead Copywriter and take ownership of developing and crafting exceptional content for a wide array of projects. From impactful brand storytelling to effective direct response campaigns, you'll bring our brand to life through compelling language. In this role, you will demonstrate your understanding of tone of voice guidelines and your wider knowledge of communication and language to deliver exceptional campaigns, customer, brand and service copy with flair and authority across multiple touchpoints and subject matter. You will be the guardian of our brand and tone of voice guidelines, ensuring all our copy is on brand and compelling.

Responsibilities:

• You’ll be a guardian of our brand and tone of voice, championing great creative writing and supporting the wider team.
• Deliver exceptional brand, direct response and service creative, with flair and authority across multiple channels.
• Work collaboratively with the internal studio, third party writers and other areas of the business.
• Interpret creative briefs and respond with strong concepts that lead to compelling campaigns.
• Support junior members of the team across creative and content, ensuring understanding of how guidelines can be applied and challenged.
• Proofread and edit copy, ensuring it’s on brand and in line with our tone of voice guidelines and briefs.
• Ensure all copy produced meets Financial Promotions regulatory, legal and compliance standards.
• Review and reimagine existing communications across multiple channels and platforms.

Essential skills/experience:

• Extensive proven experience of copywriting within a financial services organisation.
• Experience working as part of a creative team, either in-house or agency.
• A solid understanding of Financial Promotions regulatory, legal and compliance standards.
• Significant experience writing copy for brand marketing campaigns, creative and service content, including for direct response campaigns.
• Portfolio of work, including examples of cross-channel campaigns and concepting.
• Experienced in writing for multiple channels and platforms.
• Experience using Figma, Asana or similar tools for collaboration and project management would be advantageous.

The Partnership is the largest employee-owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. We continue to innovate, adapt and diversify, focusing on being brilliant at retail.

Important points to note:

• Some roles are subject to pre-employment vetting (which may include DBS checks).
• We occasionally close vacancies early in the event of a high volume of applications, so we recommend applying early.
• If you require a reasonable adjustment due to a disability, please contact us as soon as possible.
• We support flexible working, which might mean flexible or compressed hours, job sharing or shorter hour contracts.