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- Tasks: Lead marketing for prestigious European wine brands and engage in creative storytelling.
- Company: Fells is a top UK fine wine distributor, representing renowned family-owned producers.
- Benefits: Enjoy annual bonuses, wine allowances, WSET training, and generous pension contributions.
- Why this job: Join a positive culture focused on respect and excellence while working with distinguished wines.
- Qualifications: Requires 2+ years in brand management and WSET Level 2 certification.
- Other info: Inclusive employer welcoming diverse applicants; contact our People & Culture Manager for more info.
The predicted salary is between 28800 - 48000 £ per year.
Fells is widely regarded as one of the UK’s leading fine wine distributors and is proud to represent some of the world’s greatest family-owned wine producers.
We have an opportunity for an experienced Brand Manager to join our Brand Management team, to market a selection of the prestigious European brands that we represent.
To thrive in the job, you’ll need a minimum of 2 years’ experience in a similar brand management role within the wine sector and have attained WSET Level 2 as a minimum.You’ll be a skilled communicator, have excellent commercial skills, good financial acumen and an aptitude for interpreting data and reporting. Above all, you’ll need to be creative and a natural storyteller who can successfully blend the emotional aspects of wine with commercial pragmatism.
All Fells’ employees have the kudos of representing a distinguished portfolio and belonging to a positive company culture which is based on respect, excellence and commitment.
The salary is competitive and benefits include:
-Annual bonus
-Wine allowance, staff discount and \’bottle-on-your-birthday\’
-WSET training and financial support for personal development
-Wellbeing support – yearly flu jabs and an employee assistance programme
-Generous pension contributions, life assurance and holiday allowances
-Enhanced maternity/paternity/adoption pay
-Length of service rewards
We’re committed to being an inclusive employer and welcome applications from all qualified individuals, regardless of race, colour, sex, sexual orientation, gender identity, national origin, age or disability.
To find out more, please contact our People & Culture Manager, louise.westphalen@fells.co.uk
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Brand Manager employer: John E Fells & Sons Ltd
Contact Detail:
John E Fells & Sons Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Fells' portfolio and the specific European brands they represent. Understanding their unique selling points and market positioning will help you demonstrate your knowledge and passion during any discussions.
✨Tip Number 2
Network within the wine industry, especially with professionals who have experience in brand management. Attend wine tastings, trade shows, or industry events to build connections that could provide valuable insights or referrals.
✨Tip Number 3
Showcase your storytelling skills by preparing a few creative marketing ideas tailored to Fells' brands. This will not only highlight your creativity but also demonstrate your proactive approach and understanding of the emotional aspects of wine.
✨Tip Number 4
Brush up on your financial acumen and data interpretation skills. Be ready to discuss how you've used data to drive brand strategies in the past, as this will be crucial in showcasing your commercial skills during interviews.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in brand management, particularly within the wine sector. Emphasise your WSET Level 2 qualification and any specific achievements that demonstrate your skills in communication, financial acumen, and data interpretation.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for wine and brand management. Showcase your creativity and how you can blend emotional storytelling with commercial strategies. Mention why you want to work for Fells and how you align with their company culture.
Highlight Relevant Skills: In your application, clearly outline your commercial skills and experience in interpreting data. Provide examples of how you've successfully managed brands in the past, focusing on results and impact.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in brand management.
How to prepare for a job interview at John E Fells & Sons Ltd
✨Showcase Your Wine Knowledge
Make sure to brush up on your wine knowledge, especially regarding the brands that Fells represents. Being able to discuss specific wines, their origins, and what makes them unique will demonstrate your passion and expertise in the sector.
✨Demonstrate Your Storytelling Skills
As a Brand Manager, storytelling is key. Prepare examples of how you've successfully blended emotional narratives with commercial strategies in your previous roles. This will highlight your creativity and ability to connect with consumers.
✨Prepare for Data Interpretation Questions
Expect questions that assess your ability to interpret data and report findings. Be ready to discuss how you've used data to inform marketing strategies or improve brand performance in the past.
✨Emphasise Your Communication Skills
Strong communication is essential for this role. Think of instances where you've effectively communicated with different stakeholders, whether it's through presentations, reports, or team collaborations, and be prepared to share these experiences.
