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- Tasks: Create engaging content and manage calendars to boost brand engagement.
- Company: Join John Crane, a leader in flow control solutions with over 6,000 employees globally.
- Benefits: Enjoy a hybrid work model and a diverse, inclusive workplace.
- Why this job: Be part of a dynamic team shaping impactful content for a global brand.
- Qualifications: Bachelor's degree and three years' experience in marketing or related fields required.
- Other info: This is a 12-month fixed-term contract based in Slough.
The predicted salary is between 28800 - 43200 £ per year.
About Us - Founded in 1917, John Crane is a global leader in the design, manufacturing, and engineering of mission critical flow control solutions for increased efficiency, emission reductions and energy transformation. Our products include mechanical seals and systems, couplings, bearings, filtration systems and predictive digital monitoring technologies. John Crane customer service is accessed through a global network of more than 200 global sites in over 50 countries employing more than 6,000 employees worldwide. We partner with our customers and help them meet the latest environmental standards and keep their operations safe and controlled.
Job Description - We have a fantastic opportunity for the role of a Content Specialist reporting to the Senior Manager – Brand & Content. As the Content Specialist you will be responsible for creating engaging written and visual content tailored to the business and the industries we serve. You will be working across many teams with the ultimate goal of improving the quality and volume of content to our defined target audience both internally and externally, driving the engagement for the John Crane brand. The role is located at our headquarters within Slough site. Working Monday to Friday during normal office hours. (hybrid) Fixed Term Contract for 12 months.
Duties & Responsibilities (not limited to):
- Create product and service descriptions which support ongoing communication campaigns and product/service launches.
- Develop whitepapers, blog posts, case studies with industry and company experts.
- Ensuring content aligns with brand messaging, industry trends and aligns to customer needs.
- Manage content calendars and related delivery.
- Work with website optimisation lead to ensure content is optimized for SEO and track performance metrics.
- Working effectively across departments to create and ensure a consistent and unified brand voice across all channels, aligning marketing content with the company's overall vision and business strategies.
- Experiment with new content formats and marketing tactics to deliver more effective communications.
- Cross-editing and proof-reading material prepared internally and externally.
The Individual:
- Bachelor's degree in English, Media, Marketing, or related discipline.
- Minimum three years of experience within a relevant field.
- Experience in B2B Marketing communications preferred.
- Excellent communication and stakeholder management skills.
- Must be able to implement at speed and be detail oriented.
- Ability to work cross-functionally in dynamic and flexible environment.
Diversity Clause - We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.
At no time during the hiring process will John Crane, Smiths Group nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website or LinkedIn.
Content Specialist - FTC employer: John Crane
Contact Detail:
John Crane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist - FTC
✨Tip Number 1
Familiarise yourself with John Crane's products and services. Understanding their mechanical seals, couplings, and filtration systems will help you create relevant content that resonates with their target audience.
✨Tip Number 2
Engage with John Crane's content on social media, especially LinkedIn. This will give you insights into their brand voice and current marketing strategies, which you can reference in your discussions during the interview.
✨Tip Number 3
Showcase your ability to work cross-functionally by preparing examples of past projects where you collaborated with different teams. This will demonstrate your adaptability and communication skills, which are crucial for this role.
✨Tip Number 4
Stay updated on industry trends related to B2B marketing communications. Being knowledgeable about the latest content formats and SEO practices will position you as a strong candidate who can contribute effectively from day one.
We think you need these skills to ace Content Specialist - FTC
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Content Specialist position. Tailor your application to highlight relevant experience in creating engaging content and working across teams.
Showcase Your Skills: In your CV and cover letter, emphasise your copywriting skills, experience in B2B marketing communications, and ability to present technical information clearly. Provide examples of past work that demonstrate your expertise in content creation.
Align with Company Values: Familiarise yourself with John Crane's commitment to diversity and inclusion. Reflect this understanding in your application by mentioning how you value diverse perspectives and how you can contribute to an inclusive environment.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that your documents are polished and professional, as attention to detail is crucial for this role.
How to prepare for a job interview at John Crane
✨Know Your Content
As a Content Specialist, it's crucial to demonstrate your understanding of content creation. Familiarise yourself with John Crane's products and services, and be ready to discuss how you can create engaging content that aligns with their brand messaging.
✨Showcase Your Copywriting Skills
Prepare samples of your previous work that highlight your copywriting abilities. Be ready to discuss your writing process and how you ensure clarity and engagement in technical subjects, as this is key for the role.
✨Understand SEO Basics
Since the role involves working with website optimisation, brush up on your SEO knowledge. Be prepared to discuss how you would optimise content for search engines and track performance metrics effectively.
✨Demonstrate Cross-Functional Collaboration
The job requires working across various teams, so think of examples where you've successfully collaborated with different departments. Highlight your communication skills and how you ensure a unified brand voice in your content.
