Head of Sales – Geely Locations: Covering Edinburgh, Stirling and Dundee (plus future brand expansion)
Package: £50,000 Basic | £100,000 OTE | Company Car | Group Benefits
Reports to: Franchise Director
About the Role
With Geely establishing and growing its footprint in Scotland, we have an exciting opportunity for an experienced motor retail leader to join us as Head of Sales – Geely. Covering our Edinburgh, Stirling, and Dundee operations—with further dealership locations planned as the franchise expands—you will take full operational and commercial ownership of new and used sales performance across the territory. Working closely with our Franchise Director and Geely UK, you will be the driving force behind volume, margin, and brand standards, while working hands‑on with our Site Sales Managers to ensure consistency, disciplined processes, and strong customer satisfaction.
Key Responsibilities
- Lead sales volume, profitability, and retail market share across all territory sites against monthly, quarterly, and annual budgets. Act as the primary sales contact for the manufacturer.
- Build a close, productive relationship with Geely field teams to secure vehicle allocation, retail campaign support, and maximise manufacturer bonuses. Maintain accurate monthly rolling forecasts by site and model.
- Manage vehicle ordering, demonstrator requirements, and used car turn to keep stocking days and funding costs strictly controlled. Spend regular time on‑site coaching and developing Site Sales Managers, reviewing daily enquiry management, test drive ratios, finance and insurance penetration, and customer handover standards.
- Lead the sales setup, team recruitment, and operational launch of any new Geely locations brought into the group.
What We Are Looking For
- A proven track record as a Sales Manager, General Sales Manager, or Head of Sales within a franchised dealership environment (multi-site experience is advantageous).
- Strong commercial acumen—comfortable with vehicle ordering, pipeline management, manufacturer bonus structures, and retail P& L. A visible, hands‑on leader who coaches from the front and knows how to get the best out of sales teams.
- Good working knowledge of dealership management systems, lead tracking tools, and Excel.
- A valid UK driving licence and the flexibility to travel regularly across our Edinburgh, Stirling, and Dundee sites.
What We Offer
- £50,000 basic salary with realistic £100,000 OTE
- Company car scheme
- 30 days annual leave (increasing with length of service)
- Contributory pension scheme, life assurance, and staff vehicle discounts
- A genuine opportunity to grow your career alongside an expanding global manufacturer
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Head of Sales employer: John Clark Motor Group
Join Audi in Aberdeen, part of the John Clark Motor Group, where we prioritise your growth and well-being. With a competitive salary, generous benefits including a £2,000 welcome bonus, exclusive EV car discounts, and extensive career development opportunities, we foster a supportive work culture that values your expertise. Experience a rewarding environment with a focus on high-quality service and employee satisfaction, making it an excellent place for skilled Mechanics to thrive.
