Marketing Executive

We are looking for a hands-on Marketing Executive to play a key role in raising Joelson’s profile, supporting client growth and delivering standout events and campaigns across the firm. You’ll work closely with senior stakeholders, gain exposure across a wide range of practice areas and have real scope to shape and grow the firm’s marketing activity.

About Joelson: We are a thriving commercial law firm based in the West End of London with 70 partners and staff. We are partner-led with the flexibility to cover a wide range of clients across industry sectors both domestically and internationally. We are committed to excellence and deliver a client-focused, tailored, and bespoke service to both anticipate and meet our clients’ needs in assisting them to achieve their short, mid and long-term objectives.

What this means for you: Joelson is ideal for those who would like to be part of an open, inclusive and collaborative team. We are down-to-earth, personable and trusting in approach and looking for an individual who is able to take ownership quickly and is keen to take on responsibility, whilst being supported and encouraged by the wider team. This is a chance to work within a supportive close-knit team with frequent exposure to senior stakeholders.

Main Purpose of the role: Assist the Director of BD & Marketing and Senior Marketing & BD Manager in delivering the firm’s marketing strategy across campaigns, digital, events and partnerships, to drive client acquisition and retain existing clients. Maximize and track marketing campaigns, and organise events to drive new prospects into the firm and/or retain existing clients. Drive brand awareness to raise the firm’s profile and increase instructions from existing clients. Maximize value from the firm’s partnerships, events and the firm’s existing networks. Improve internal comms to increase employee engagement.

Hours: 9.30am – 5.30pm Monday to Friday, with flexibility required outside those times on occasion. We are working in a hybrid working model with a minimum of 3 days within the office. There is 1 designated team day within the office per week and 1 firm-wide day in the office per month.

The opportunity: Marketing strategies are extremely important for our firm’s success, so your role will play a crucial role in achieving our goals. This is a full mix marketing role with a strong equal focus on events and digital marketing and there is scope to progress within the team. This role reports to the Senior BD & Marketing Manager and key responsibilities are:

• Events Management: assisting with in-house events, including drafting invites, setting up event registration pages and arranging logistics prior to the event and on the day.
• Partnerships: collaborating with the team to maximise the ROI and benefits from the firm’s partnerships programme including coordination of the administrative elements, including arranging corporate merchandise and team attendance.
• Design & Communications: creating marketing collateral such as event invitations, flyers and brochures, producing e-marketing campaigns (internal and external newsletters).
• Website: managing and updating our website and intranet ensuring content is accurate and engaging. Recommend developments to maintain and improve our presence across these platforms to optimise user experience, monitoring SEO and SEM.
• CRM: championing the effective use of the firm’s CRM system (NEXL).
• Proposals & presentations: drafting and designing ad-hoc pitches and presentations.
• Social media: design, grow and maintain our social media presence on LinkedIn, including drafting social posts and maintaining a social media calendar.

Other: Measuring, analysing, and reporting performance/engagement of all digital marketing campaigns and assess against goals. Working closely with the HR team to support on recruitment platform, adverts and other related marketing initiatives. Analyse market trends and competitor activities to identify new opportunities for growth.

Ideal Candidate: Our ideal candidate will have the following:

• Personal attributes: Creative, proactive, enthusiastic. Confident working with senior management on an individual and group basis. Strong communicator with excellent interpersonal skills. Collaborative team player and willing to learn. Strong organisation and administrative skills, uses own initiative to prioritise and plan workload. Analytical mindset with strong analysis skills to interpret data insights effectively.
• Technical skills: Experience of running innovative marketing campaigns that help differentiate us from competitors. (Essential) Excellent written and verbal communication skills with keen attention to detail. (Essential) Experience creating and updating marketing collateral. (Essential) Technical knowledge & experience of SEO and Google Analytics. (Desirable) Familiarity with web design, optimising landing pages and user funnels. (Desirable) Strong IT skills, with experience in: Adobe (InDesign, Photoshop & Illustrator) (Essential) Microsoft Office (PowerPoint, Word, Excel) (Essential) Microsoft Outlook (Desirable) WordPress (Desirable) MailChimp (Desirable)

Other: Experience working in a law firm or professional services firm. (Desirable) Degree or equivalent. (Desirable)

Environment, Social & Governance: Being a responsible business is at the core of what we do. We place value in creating a fair and equal working environment and ensuring that we operate ethically. Our B-Corp certification shows our dedication to these values! Which is why we place great emphasis on taking care of our employees, managing our social and environmental impact within our community through undertaking Pro Bono cases and by being a member of LawWorks. We have partnered with Ecologi and are now a climate positive workforce. Moreover, this year we are proud to be supporting City Harvest as our firm charity.

Our commitment to inclusion: At Joelson we actively encourage diversity and inclusion as an integral part of the cultural fabric of our firm. It is in our mission to provide equitable opportunities for all. As an inclusive employer, we welcome applications from under-represented identities to help improve our diverse thinking across all specialisms. As a part of this, you will receive a short survey upon submission of your application, so that we have data by which to measure our progress and continue to improve our diversity levels. Such diversity data will be anonymised to protect applicant privacy.