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Location
London
Key Responsibilities
- YouTube Revenue & Channel Growth
- Own YouTube KPIs including views, RPM, retention, watch time, CTR, and subscriber growth.
- Build best-in-class uploads: titles, thumbnails, packaging, metadata.
- Analyse performance weekly and pivot content approach quickly.
- Support monetisation opportunities and sponsorship-ready IP.
- IP Development & Format Creation
- Develop repeatable, scalable PoliticsJOE formats that drive long‑term viewer loyalty.
- Pitch and build shows that can anchor the PoliticsJOE universe.
- Produce concept decks, run pilots, and iterate based on data and audience insights.
- Ensure every format ladders into core political storytelling and audience values.
- Guest Booking, Research & Interview Prep
- Conduct extensive research into each guest: background, voting record, policy stance, controversies, public statements.
- Prepare interview briefs for presenters and contributors including key questions, follow‑ups, context, and policy references.
- Produce stress‑interview prep for challenging or evasive guests.
- Be capable of conducting your own interviews when required.
- End‑to‑End Production
- Produce long‑form YouTube shows from idea to final export.
- Direct talent, manage contributors, brief crew, and oversee scripting.
- Collaborate with editors to craft tight, high‑retention narratives.
- Make politically complex topics accessible and engaging.
- Short‑Form Production (PoliticsJOE Universe)
- Produce short‑form content across YouTube Shorts, TikTok, Instagram Reels, X.
- Create reactive explainers, cutdowns, vox pops, and franchise moments.
- Build short‑form series that act as discovery engines for long‑form IP.
- Optimise pacing, structure and hooks for platform‑native retention.
- Review analytics and evolve strategy based on performance trends.
- Work closely with the Editor‑in‑Chief to align on editorial priorities and tone.
- Liaise with the junior political correspondent to integrate reporting into formats.
- Collaborate across PoliticsJOE, JOE and SportsJOE to identify crossover opportunities.
- Content Calendar & Production Scheduling
- Build and maintain a forward‑looking calendar of shoots, releases, and political moments.
- Ensure the team is always ahead of major dates, legislative cycles and cultural events.
- Coordinate with talent, crew, guests and editorial to maintain a consistent output cadence.
About You
- A YouTube‑first storyteller with strong political instincts.
- Confident producing long‑form and fast‑turnaround short‑form content.
- Highly organised and capable of managing multiple simultaneous productions.
- Skilled at research, interview prep and briefing.
- Comfortable directing talent and conducting interviews when needed.
- Fast‑learning, curious, and reactive to news cycles.
- Calm under pressure and capable of delivering in high‑stakes environments.
Bonus Experience
- Experience in political journalism or current affairs production.
- Proficiency in stress‑testing interviews or adversarial questioning.
- Proven track record of growing YouTube or short‑form channels.
- Experience building sponsored/commercial content formats.
- Familiarity with UK and Irish political systems and culture.
Benefits
- Private Medical Insurance
- Enhanced Maternity & Paternity Leave
- Employee Assistance Program
- Cycle to work scheme
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Contact Detail:
JOE Media Group (UK) Recruiting Team