Write clear, compelling creative briefs rooted in player insight, behavioural intent, and commercial goals
Own day-to-day creative development and execution across channels
Manage agency partners and internal teams to deliver work on-time and on-brief
Lead creative reviews, feedback cycles, and asset finalisation with rigour and clarity
Ensure every campaign idea has platform potential — able to scale across formats and touchpoints
Ensure Powerball’s brand is consistently and clearly expressed across all player touchpoints
Collaborate with CRM, Retail, and Digital teams to brief and align messaging
Maintain asset libraries and brand guidelines to support cross-channel consistency
Take ownership for how Powerball ‘shows up’ — whether in-store, online, or via player communications
Track campaign performance and contribute to evaluation and learning cycles
Use player insight and brand tracking to refine messaging and creative approach
Stay informed on creative trends, competitive activity, and new opportunities for engagement
Contribute to test-and-learn strategies to evolve message, tone, and impact
Requirements
- 3–5 years+ in brand marketing, campaign delivery, or communications
- Strong creative sensibility — confident briefing and reviewing creative work
- Excellent project and stakeholder management skills
- Familiarity with integrated campaign development and channel nuance
- Strong written and verbal communication, with attention to detail
- Experience in fast-paced consumer, regulated, or entertainment categories a plus
Core Competencies
Demonstrates expertise in brand marketing and campaign delivery, with a strong focus on creative development, project management, and stakeholder collaboration. Proficient in leveraging player insights and tracking to refine messaging and ensure brand consistency across all channels.
Highest-signal resume keywords
- Brand Marketing
- Creative Development
- Project Management
- Stakeholder Management
- Integrated Campaign Development
ATS Optimization Keywords
Soft Skills
- Strong Written Communication
- Strong Verbal Communication
- Attention to Detail
Industry Keywords
- Campaign Delivery
- Creative Briefs
- Player Insight
- Asset Management
- Consumer Engagement
- Regulated Categories
- Entertainment Categories
- Cross-Channel Consistency
- Feedback Cycles
- Test-and-Learn Strategies
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Brand Manager in Watford employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
