At a Glance
- Tasks: Lead and execute a global marketing strategy that drives revenue and growth.
- Company: Join a cutting-edge AI company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Be part of a high-performing team with excellent career advancement opportunities.
- Why this job: Make a significant impact in a dynamic environment while shaping the future of marketing.
- Qualifications: Extensive B2B SaaS marketing experience with a focus on demand generation and ABM.
The predicted salary is between 100000 - 150000 £ per year.
Responsibilities Define and execute Signal AI's global marketing strategy aligned to business objectives.
Build an integrated marketing organisation that connects brand, campaigns, product marketing, field marketing and content into a single commercial strategy.
Establish marketing planning, prioritisation and operating rhythms across the business.
Partner closely with Revenue Leadership to ensure marketing is accountable for pipeline generation and revenue outcomes.
Lead, coach and develop high-performing marketing leaders.
Own Signal AI's demand generation strategy across the entire customer journey.
Design scalable, multi-channel programmes that generate qualified pipeline across enterprise accounts.
Develop Account-Based Marketing (ABM) strategies alongside Sales to engage strategic customers.
Build sophisticated lifecycle marketing programmes that improve conversion across every funnel stage.
Optimise digital acquisition, paid media, organic growth, email marketing, partnerships and outbound support.
Create measurement frameworks that continually improve campaign performance and marketing ROI.
Establish clear marketing KPIs focused on pipeline contribution, revenue influence, customer acquisition efficiency and return on investment.
Use data, experimentation and customer insights to optimise performance.
Work closely with Revenue Operations to improve lead management, attribution, forecasting and reporting.
Ensure marketing investment is directed towards the highest-impact growth initiatives.
Partner with Product Marketing to strengthen positioning and go-to-market execution.
Collaborate with Content Marketing to develop campaigns that educate buyers and accelerate demand.
Work with Field Marketing to deliver integrated regional and industry programmes.
Support Customer Success with expansion and customer advocacy initiatives.
Partner with Talent Acquisition and People teams on employer brand where appropriate.
Qualifications Significant experience leading B2B Saa S marketing organisations, ideally within enterprise software or AI.
Proven success building demand generation engines that consistently deliver pipeline and revenue growth.
Deep understanding of modern B2B buying journeys and enterprise sales cycles.
Strong experience with Account-Based Marketing (ABM), integrated campaign planning and lifecycle marketing.
Experience partnering directly with Sales leadership to achieve shared commercial goals.
Excellent understanding of marketing analytics, attribution, forecasting and performance optimisation.
Experience managing senior marketing leaders and scaling high-performing teams.
Strong executive presence with the ability to influence across the organisation.
Hard Skills Demand Generation Lifecycle Marketing Campaign Performance Measurement Marketing KPIs Establishment Digital Acquisition Email Marketing Attribution Forecasting Revenue Growth Strategies Customer Journey Optimization Soft Skills Executive Presence Influencing Skills Coaching and Development Collaboration Strategic Thinking #J-18808-Ljbffr
